Salesforce Marketing Cloud
Salesforce Marketing Cloud incorporates integrated solutions for customer journey management, including e-mail, mobile, social media, web personalisation, advertising, content creation, content management and data analysis.
10+
Years of experience
1X
SF Gold Partner
A unified view of every customer
One-to-one omnichannel journeys ensure that personal touch when building intelligent, connected experiences across commerce, marketing and service. DEPT® is a gold Salesforce partner, with vast experience of maximising our clients investment in Marketing Cloud.
Salesforce Marketing Cloud includes predictive analytics to help make decisions and functions as a tool in which digital marketers can develop intelligent and personalized customer experiences.
Salesforce Marketing Cloud allows companies to personalize customer experiences across every channel using their Email Studio, Mobile Studio, Social Studio, Advertising Studio, and Web Studio software. Within the Salesforce Marketing Cloud, there are six tools:
Journey Builder
Journey Builder is a marketing automation tool that can help build the customer journey across email, mobile, advertising, and web activities to deliver a seamless multi-channel experience.
Audience Builder
Audience Builder helps create a single view of the customer using data from multiple sources, allowing companies to then target specific segments and build productive relationships with the customer.
Personalisation Builder
Personalisation Builder uses predictive intelligence and machine learning to present customers with the right content at the right time, using customer data to offer a more personalized experience.
Content Builder
Content Builder manages all content and assets in one location, with advanced search functions and the ability to oversee approvals.
Analytics Builder
Analytics Builder measures and tracks the performance of campaigns, using predictive analytics to extract rich insights from the data.
Due to the overlay in sales, marketing, and services, every activity can trigger an automated customer journey. The Marketing Cloud is connected to Salesforce Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from all three groups.
Salesforce marketing cloud partners
Our Clients
We value a great working relationship with our clients above all else. It’s why many of them have worked with us for years as their trusted partner.
Our approach
Nivea
Since 2018, DEPT® has been working with Beiersdorf as their European CRM strategic partner across 19 countries.
Bugaboo
DEPT® migrated Bugaboo’s webshop to Salesforce Commerce Cloud. The launch had to be accompanied by a global rollout in 26 countries.
