Google revolutionised search and online advertising. It owns both the number one and two search engines and its Android OS holds 75% of the global market.

The information age is greatly influenced by Google. For us as a digital agency, understanding Google and its technologies is essential to support our customers. Google’s business products are split into two main divisions:

Google Marketing Platform

Rebranded in 2018, the Google Marketing Platform (GMP) unifies Google’s media and analytics services into a full-stack technology suite. Through GMP companies can plan, buy, measure and optimise digital media and customer experiences. It includes Display & Video 360 (formerly DoubleClick), Search Ads 360, Analytics 360, Data Studio, Optimize 360, Surveys 360 and Tag Manager 360.

Google Cloud Platform

As a suite of cloud computing services, Google Cloud Platform (GCP) offers hosting, infrastructure and computing power for data analytics. GCP lets developers build, deploy, and scale applications, websites, and services on the same infrastructure as Google. The platform also provides services for utilising machine learning and AI.

Smooth integration between the two platforms allows companies to collect, analyse and optimally use their business data.

DEPT® supports B2B and B2C organisations by successfully harnessing the Google platforms. We helped JYSK with inventing and creating a Google search marketing strategy for twenty countries. By automating the processes and developing an action-oriented set-up JYSK achieved significant results that maximise their return.

Aside from that, we conquered the biggest data challenge for Rituals. Before, the Home & Body cosmetics brand had a separate website for each country. Not great in terms of your SEO when you consider the large amount of duplicate content, significant fragmentation in authority and waste of crawl budget with more than one million pages. Now the websites are migrated to one .com domain, with many positive outcomes as a result: discover them here.

We crafted the perfect customer journey for De Hypotheker in order for them to remain the biggest player in the market. By setting up a digital and strategic framework we enabled the company to see the entire customer journey and define the quality of a user even better.