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Personalization at scale with Adobe, smart & DEPT®

Yash Mody
Yash Mody
CTO – APAC & DEPT® Adobe Practice
Length
2 min read
Date
15 November 2023

The smart campaign from DEPT®

In 2022, smart went fully electric, rebranding as a leader in the EV market. To kick off this new era, they needed to create excitement around the unveiling, generate leads, and then ultimately convert those leads into pre-orders.

At the same time, they invested heavily in e-commerce. While select dealers would remain, they wanted to sell most of the cars online. This shift in architecture added extra complexities across their tech stack. 

With two monumental changes happening simultaneously, smart needed a sophisticated digital marketing strategy and robust technology to support it. Learn more about what strategies we used to help smart transform into D2C. 

As an Adobe platinum partner, we can help you personalize at scale. 

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CTO – APAC & DEPT® Adobe Practice

Yash Mody