Just Eat unveils latest ‘Did somebody say…’ campaign
Global on-demand delivery platform Just Eat Takeaway.com today introduces the next chapter of its ‘Did somebody say’ campaign and brand platform, fronted by pop icon Christina Aguilera and rising hip-hop star Latto.
Building on the global success of previous campaigns featuring Snoop Dogg and Katy Perry, the latest instalment continues to excite, entertain and deliver joy with a surprising visual and musical world.
Susan O’Brien, VP Brand at Just Eat Takeaway.com, commented: “Snoop Dogg helped us to emotionally connect with audiences and boosted our cultural currency, while working with Katy Perry famously supporting the brand platform Did Somebody Say cemented Just Eat’s role as the answer to all food cravings.
“As our business evolves to offer more choice and convenience from your favourite local takeaway to everyday essentials, it’s only right that we evolve our successful creative formula. The electrifying mix of Christina Aguilera and Latto is not only unexpected, but it reinforces the message that you’ll be amazed at the selection and quality available on Just Eat.”
The new global campaign, led by 60” hero film, will run across TV, OOH, DOOH, cinema, social and radio, including bespoke content created by DEPT® that stretches the campaign across the digital landscape.
It launches in the UK and Ireland on Friday 13th October, during Channel 4’s Gogglebox at 9pm and will then be rolled out across multiple markets covering Europe, Canada, and Australia over the following months.
Questions?
SVP of Growth & Head of UKI