Back to all articles

Global digital agency DEPT® launches in Asia Pacific

Marjan Straathof
Marjan Straathof
Global SVP of Marketing
Length
3 min read
Date
14 December 2021

Global digital agency DEPT®, known for its award-winning work for Google, KFC, Twitch, Patagonia and Spotify, has officially launched its Asia Pacific operations, headed up by former Havas Group CEO Vishnu Mohan. 

Dimi Albers, Global CEO of Dept, said: “Over the last few years, we’ve delivered a variety of impactful projects in the Asia Pacific market for brands like Mizuno, Samsung, Weber, Fujitsu, and KLM. Our vision has always been to help our clients work with the best talent in the world, regardless of geography. Having a skilled team on the ground that works fully integrated with our teams across EMEA and the Americas  will help us make an even bigger impact in APAC, both for our global clients and local brands. With Vishnu’s network, market knowledge and growth mindset, we’ve found the right leader to boost our Asia journey.” 

Vishnu Mohan, Partner & Growth Officer, DEPT® said: “DEPT® is a very strong digital transformation agency with a rich tech heritage. Their integrated one-stop-shop principle of delivering tech, design, creative and performance with a simple structure, speed, clarity, and personal contact is why I truly believe it can make a difference in the APAC markets. I look forward to working with Dimi and the teams, leveraging the agency’s growing client base and track record in our region to build a business that’s big enough to cope and at the same time small enough to care.” 

DEPT® is majority owned by Carlyle, one of the largest PE firms globally. Over the past twelve months four agencies have joined DEPT® including world renowned design & experience agency BASIC®️ and leading creative marketing technology agency Byte. In Asia Pacific, DEPT® will follow an acquisition-led growth approach to grow to 1,000 people and contribute 10% to global revenues by 2024. This will be complemented with a Singapore hub and satellite teams in Manila.

More Insights?

View all Insights

Questions?

Global SVP of Marketing

Marjan Straathof