DEPT® and bol create back-to-school campaign to help students, scholars and parents
What time does class start again? What classroom do you need to be in? Do you have all your school supplies with you? After summer vacation, it’s always a struggle to get back into the rhythm of the school year, especially if you just finished a vacation.
As the school and study year is about to start again, bol, in collaboration with DEPT®, is launching a new back-to-school campaign to help the Netherlands and Flanders get off to a smooth start.
As an additional tool, bol is also launching the student checklist. With this, students see everything they need for the upcoming academic year in one convenient overview.
Win the intro
Bol is present at several student intro weeks to help students get started there as well. Student parties are held in a specially designed student house, where the entire contents can be won. Large JBL speakers, a Playstation, a stocked fridge, and even a washing machine are up for grabs.
Rollout
The campaign is live starting this week on TV, radio, online video, (D)OOH, digital advertising, social media and with influencers. On-site sponsorship will take place during the student introductory weeks in seven cities across the country: Leiden, Amsterdam, Maastricht, Delft, Rotterdam, Groningen and Utrecht. The student house parties are August 15 in Leiden, August 22 in Maastricht and August 30 in Amsterdam.
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Global Communications & PR Director