Bang & Olufsen launches brand campaign: See Yourself In Sound
See Yourself in Sound. Today, Bang & Olufsen launches its latest brand campaign. As the name suggests, this campaign embeds Bang & Olufsen’s new brand direction, by giving life to listener’s music taste in the form of interactive avatars that are totally unique to each person’s musical taste.
A Century of Music & Expression:
Since its birth in 1925, Bang & Olufsen has been at the forefront of audio technology and a brand that is held in high regard by music lovers all over the world.
A heritage and history built on doing things differently sat at the core as this campaign developed, conceptualizing a new visual identity that honors Bang & Olufsen’s past, whilst paving the way for its future. Taking an idea that places the brand in a new direction, and finetuning it into a campaign that lives across social and physical activations was the task taken on by Bang & Olufsen’s creative team, and agency partner Hello Monday/DEPT®.
“The landscape for avatars and hyper-reality forms has grown in recent years and work in the digital space is only becoming more prevalent. We worked closely with Bang & Olufsen to design something that not only was unique to each participant of the campaign, but something that felt unique in the world of avatars of the present day” says Anders Jessen, co-Founder of Hello Monday/DEPT®.
Creating your own personal avatar
Bang & Olufsen invites users to take part in the See Yourself in Sound experience by visiting a specially designed website, where they can link their Spotify account* to create a bespoke, 3D shareable avatar.
*Participants without Spotify accounts can complete a short questionnaire on the See Yourself in Sound website to access their bespoke avatar.
Using the answers to the questionnaire, or the listening history of each participants Spotify account, the site will generate a result that considers Mood, Energy and Groove, presenting a unique avatar in full motion, matching the music taste of the user. This avatar can then be downloaded in motion and shared across a plethora of social media platforms.
Accessing a user’s listening history via Spotify allows for the hyper personalization element of See Yourself in Sound to come alive. When processing the data, the website will take individual prevalent songs, albums, and playlists to craft the body, limbs and accessories (and more) of each avatar, meaning no two will look the same.
Activating The Campaign:
See Yourself in Sound is a globally integrated brand campaign and, from today, will be activated on owned social media channels and through a global influencer marketing campaign. The See Yourself in Sound visual universe will simultaneously appear in stores across the world, inviting Bang & Olufsen’s community to interact in person.
Questions?
Founding Partner, HELLO MONDAY/DEPT®