Marketers’ hyper focus on performance marketing, driven by immediate results and short-term gains, is evolving. As AI reduces barriers to entry, competitive advantages rooted solely in performance advertising are disappearing. In this shifting landscape, the only lasting advantage is a durable brand—one built on authenticity, trust, and meaningful consumer relationships.

Durable brands weather disruptions and maintain loyalty despite budget fluctuations or emerging competition. They aren’t built overnight, or with a single campaign. They show up time and again, with consistency, clarity, and focus.

Don’t miss DEPT®’s CEO of Americas, Carryn Quibell, who will lead a fireside chat alongside Kimberly Bean, Vice President Marketing, Perkins American Food Co.

We’re excited to join this event and explore the powerful synergy between performance marketing and brand building in 2025 and beyond.