DEPT® Growth Marketing Week 2023

Livestream

7-9 November 2023

Growth Marketing Week brings together industry experts, business leaders, and marketing pros to uncover the strategic insights marketers need to drive growth, stay on the cutting edge, and prepare for 2024.

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DEPT® Growth Marketing Week

Livestream

7 – 9 November 2023

Meet the speakers

Join us virtually!

A new year is around the corner and marketers everywhere face a unique challenge: driving growth while navigating increased competition in an uncertain economy. 

Despite these obvious challenges, it’s a really exciting time for growth-focused marketers. Emerging tech like generative AI has the potential to change everything about the way brands reach and engage with their audiences. New channels, creative styles and creative automation are making it possible to increase efficiency with reduced spend. And, there is more opportunity than ever to leverage data to stay ahead of your competition.

Don’t miss out! Join us virtually from anywhere in the world!

The program

Time

9:40 – 10:04 am CET

Speakers

Nikolay Zelyamov, Footlocker

Keynote

Keynote Footlocker

Time

10:05 – 10:30 am CET

Speakers

Robert Rooijakkers, KPN

Keynote

Keynote KPN

Time

3:30 – 3:35 pm CET

Speakers

Gesine Meitler, DEPT®
Tobias Cummins, DEPT®

Keynote

Welcome & Intro

Time

3:35 – 3:50 pm CET

Speakers

Lucas Seiler, Mars
Tobias Cummins, DEPT®

Fireside Chat

How Sales and Marketing win Retail Media together: Fireside Chat with Mars

Time

3:50 – 4:00 pm CET

Speakers

Simon Harlinghausen,
Miele X

Keynote

Incrementality – Measuring impact of advertising and retail media on total sales

Time

4:00 – 4:15 pm CET

Speakers

Alec Burns, DEPT®

Inspiration Session

The Advertiser x AI relationship: Coaches, not craftsmen

Time

4:15 – 4:35 pm CET

Speakers

Adrian Klie, BrewDog Germany

Keynote

How BrewDog became the fastest growing brewery in the world

Time

4:45 – 5:45 pm CET

Speakers

Louise Jongen, Salesforce
Bob Briski, DEPT®

Keynote

Crawl, walk, run; how to get started with AI

Time

3:35 – 4:10 pm GMT

Speakers

Victoria Gold, Just Eat
Toby Foy, eBay
Gareth George, RVU (Confused.com, Zoopla and USwitch)
Molly Deaville, DEPT®

Keynote

Synergy over silos: taking a unified approach to growth 

Time

12:00 pm ET

Speakers

Nina Webb
Lawrence Edmonson, Eat Big Digital
Gianna Valentina, Spatial
Lindsay Kennedy, DEPT®

Keynote

Pioneering the Future of Social Media

What to expect

The time is now to pioneer a future where marketing transforms brand-consumer communication into positive, impactful interactions, boosts customer value and fosters sustainable growth. 

But here’s the million-dollar question: How do you connect all these dots into one unbeatable full-funnel strategy?

Join us for Growth Marketing Week, where we’ll share the latest examples and lessons learned by marketers to grow their businesses. From uplifting brand recognition to outperforming performance marketing and boosting loyalty, we’ve got you covered. Get the insight you need to inform your own full-funnel strategy with industry-leading experts and immerse yourself in discussions covering key themes, including:

Fueling growth through pioneering media, how future-ready brands propel business growth at every consumer stage while balancing traditional digital media with the power of creativity and irresistible content on platforms like TikTok, Reddit, DOOH, VOD, and Twitch.

The data & AI revolution, how some of the biggest brands in the world are using cutting-edge tech to leverage historical data, business performance, and real-time behavioral changes to create truly personalised marketing campaigns.

Building lasting connections, how top-notch loyalty and CRM strategies create meaningful customer connections that span the entire customer lifecycle and create a loyalty that stands the test of time.

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