Amazon has become the largest product search engine in the western world. What was once just a small online retailer has grown to dominate the advertising sector, as well as physical and retail spaces.

Brands and manufacturers that aren’t listed on the e-commerce giant risk losing awareness and market visibility. Even if they’re not selling via Amazon, it’s a branding channel and cloud network that simply can’t be ignored. Amazon’s advertising growth alone has eclipsed that of Google and Facebook, setting it on a trajectory toward becoming the biggest advertisement platform in the world. 

As the marketing landscape continues to grow and evolve, the competition calls for not only complete coverage of the operational spectrum but also a future-oriented approach. Staying one step ahead in the Amazon sphere means considering the potential lying within Amazon’s solutions and leveraging it to build effective strategies that improve visibility and increase sales.