One-to-one omnichannel journeys ensure that personal touch when building intelligent, connected experiences across commerce, marketing and service. DEPT® is a gold Salesforce partner, with vast experience of maximising our clients investment in Marketing Cloud.

Salesforce Marketing Cloud includes predictive analytics to help make decisions, and functions as a tool in which digital marketers can develop intelligent and personalised customer experiences.

Salesforce Marketing Cloud allows companies to personalise customer experiences across every channel using their Email Studio, Mobile Studio, Social Studio, Advertising Studio and Web Studio software. Within the Salesforce Marketing Cloud there are six tools:

Journey Builder

Journey Builder is a marketing automation tool that can help build the customer journey across email, mobile, advertising and web activities to deliver a seamless multi-channel experience.

Audience Builder

Audience Builder helps create a single view of the customer using data from multiple sources, allowing companies to then target specific segments and build productive relationships with the customer.

Personalisation Builder

Personalisation Builder uses predictive intelligence and machine learning to present customers with the right content at the right time, using customer data to offer a more personalised experience.

Content Builder

Content Builder manages all content and assets in one location, with advanced search functions and the ability to oversee approvals.

Analytics Builder

Analytics Builder measures and tracks the performance of campaigns, using predictive analytics to extract rich insights from the data.

Due to the overlay in sales, marketing and services, every activity can trigger an automated customer journey. The Marketing Cloud is connected to Salesforce Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from all three groups.