Google revolutionised search and online advertising. It owns both the number one and two search engines and its Android OS holds 75% of the global market.

The information age is greatly influenced by Google. For us as a digital agency, understanding Google and its technologies is essential to support our customers. Google’s business products are split into two main divisions:

Google Marketing Platform

Rebranded in 2018, the Google Marketing Platform (GMP) unifies Google’s media and analytics services into a full-stack technology suite. Through GMP companies can plan, buy, measure and optimise digital media and customer experiences. It includes Display & Video 360 (formerly DoubleClick), Search Ads 360, Analytics 360, Data Studio, Optimize 360, Surveys 360 and Tag Manager 360.

Google Cloud Platform

As a suite of cloud computing services, Google Cloud Platform (GCP) offers hosting, infrastructure and computing power for data analytics. GCP lets developers build, deploy, and scale applications, websites, and services on the same infrastructure as Google. The platform also provides services for utilising machine learning and AI.

Smooth integration between the two platforms allows companies to collect, analyse and optimally use their business data.

As a certified Google partner and official reseller of Google Cloud and Google Marketing Platform, we help your business to grow through all of Google’s products and services. By default, we work transparently and look beyond the standard possibilities.

We’ll connect any platforms and systems required and create our own solutions to overcome challenges. We provide everything your company needs to innovate and accelerate.

DEPT® supports B2B and B2C organisations by successfully harnessing the Google platforms. We helped JYSK with inventing and creating a Google search marketing strategy for twenty countries. By automating the processes and developing an action-oriented set-up JYSK achieved significant results that maximise their return.

We have also conquered the biggest data challenge for Rituals. Before, the Home & Body brand had a separate website for each country. Not great in terms of SEO when you consider the large amount of duplicate content, significant fragmentation in authority, and waste of crawl budget with more than one million pages. Now the websites are migrated to one .com domain, with many positive outcomes as a result: discover them here.

DEPT® helped M&S take full advantage of Google Ads in 12 markets and 8 languages. DEPT® built roadmaps and forecasts for each market, and executed the Paid Search strategy across all nominated countries. Thanks to a structured and consistent approach and our local language and market competencies, DEPT® managed to realise a large share of the international potential. During the collaboration, revenue from the Paid Search channel increased between 25% – 70% across the twelve markets.