Our most advanced (and most loved) Snap AR work ever
With 443 million daily active users, a platform like Snapchat has to keep things spicy.
And what better way to do that than by harnessing the power of the latest technological innovations to let users have their #ravebaby moment or wear a Canadian tuxedo in space?
In the first six months of 2024, here’s how the lenses created as part of our organic partnership with Snap have performed:
30M
views
29M
plays
230K
shares
“The innovative capability and playful creativity of organic partners like DEPT® contribute to everything that sets Snap apart: encouraging users to have fun together, live in the moment, and express themselves freely.
”Karolina Matras, AR Partnership Manager at Snap
Setting standards for Snap’s latest era
One of the many opportunities stemming from our organic partnership with Snap is access to its latest technology, which allows us to create lenses and experiences that are truly groundbreaking.
Collaborating with Snap on applying cutting-edge technology like this is a dream come true. Experimenting with the art direction, design, and development for different ideas doesn’t just help Snap optimise these technologies for the best outcomes—it’s equally thrilling and enjoyable.
Along the way, we’ve gained valuable insights into combining world-class technologies, trending mechanics, and cultural movements into experiences that anyone and everyone can engage with.
Takeaway #1
Simple, sleek, and effortless experiences reign supreme.
Takeaway #2
It’s not just about cat ears. Enhancing natural features boosts engagement rates.
Takeaway #3
There’s far more potential for creativity and self-expression in video formats than in static ones.
Proof is in the pudding
The 2024 Snap Partner Summit covered the company’s latest and greatest innovations: everything from Snap’s 5th generation of Spectacles—the latest addition to the wearable tech market—to the wackiest and wildest AI and AR lenses the platform’s ever seen.
And, of course, there was this ~casual~ little mention on the big screen from co-founders Evan Spiegel and Bobby Murphy.
Paving the way for innovation
This epic shoutout had us inwardly screaming with excitement: it perfectly capped off the most incredible six months of our nearly three-year organic partnership with Snap, producing what is undoubtedly our most advanced Snap AR work to date.
As Snap and DEPT® continue leading the way in AR innovation, we’re eager to apply our expertise beyond the camera, as Snap steps into an exciting new era. The possibilities across new experiential modes like Snap’s Spectacles, My AI, and AR mirrors are virtually limitless—and we can’t wait to dive in.
