Consumer Packaged Goods

The consumer packaged goods (CPG) industry is in a constant state of flux.

To help you stay ahead in a world that never stands still, we provide a unique blend of consulting, tech, and marketing that helps you attract new customers—and retain them for years to come.

Turning everyday brands into culture and lifestyle leaders

The consumer packaged goods (CPG) industry is constantly in a state of flux. As new disruptors emerge, food and beverage, health and beauty, home care, and pet care brands must continuously battle for attention in physical and digital marketplaces. All the while, legacy tech systems, convoluted supply chains, and macroeconomic challenges are squeezing margins and causing inefficient operations.

To succeed in this complex and competitive industry, brands need to take a modern, data-first approach to engage with consumers, earn their trust, and keep their loyalty. Because in this era of conscious consumerism, the old rules of brand engagement cease to apply.

With 20+ years of CPG experience, we’re helping brands master emerging technology, deliver unique and personalised experiences, and balance eco-friendly and ethical practices with profitability.

By placing data-driven decision-making and the digital customer experience at the center of your business operations, we help brands deliver personalized and future-ready experiences while balancing ethical practices with profitability.

Scale personalisation
By leveraging creative, data, and AI capabilities, we support next-level personalisation, with bespoke creative for global audiences.

Build brands that inspire and influence
Our approach transforms buying experiences, making them intuitive and memorable. Through authentic creator collaborations and storytelling, we ensure your brand resonates deeply with your audience. Every interaction counts.

Pioneer commerce
Our team can help you achieve your biggest commerce and retail goals, from streamlining B2B purchases to launching irresistible D2C offerings. By partnering with top technology platforms and leading retail media providers, we provide the agility, innovation, and scale needed to stay ahead in the market.

End-to-end digital experience

Integrated capabilities that build CPG brands that inspire, grow, and innovate.

ALL SERVICES

Heinz

Redefining a 150 year old brand’s digital presence

Understanding the unique challenges of CPG

Shoppers interact with and buy consumer packaged goods daily. But for household name brands to direct-to-consumer disruptors, becoming—and remaining—a customer’s brand of choice for their everyday purchases is a challenge that requires a strategic and innovative approach to both tech and marketing. In the vast landscape of CPG, we help brands gain a competitive edge in their categories.

Food and beverage
We craft digital marketing campaigns with standout creative that make FMCG brands a beacon in the crowded food and beverage space. Our social media strategies and influencer collaborations are designed to cultivate brand loyalty while championing the virtues of ingredient transparency and sustainability in every message.

Health and beauty
Strategic and sophisticated marketing ensures health and beauty brands not only compete but excel above competitors. Through engaging, educational content and personalised marketing, we can help you build customer loyalty while emphasising your brand’s unique benefits.

Home care
Home care brands face unique hurdles, notably in distinguishing their products from lower-priced retailer offerings. Through targeted marketing campaigns, we ensure the advantages and correct application of products are communicated effectively, setting brands apart in a competitive market.

Pet care
We recognise the rising market demand for high-quality, specialised pet care products. Through our expertise in e-commerce and subscription models, we transform brands’ online presence to adapt to evolving shopping habits that secure their place in the homes of devoted pet owners.

innocent

Delighting with every touch, swipe or scroll

Deep industry experience

We’ve had the pleasure of working with some of the world’s most impactful and innovative CPG brands.

Drop us a line

Ready to stand out on the (digital) shelf? Get in touch today to discuss how DEPT® can help you achieve your goals.