You asked, we answered – 50 questions about retail media.

Gain hands-on strategic insights, benchmarks, and operational answers to the most pressing questions in retail media

Retail media is widely acknowledged as the third and most substantial wave in digital advertising, succeeding search and social. By 2026, experts expect it will surpass TV advertising for helping brands drive awareness and sales and acquire new-to-brand clients. 

But despite its popularity, retail media isn’t easy to master. 

In early 2024, the retail media team at DEPT® reached out to global brands and their retail media decision-makers to learn about their biggest challenges and share some of our insight. 

In this download, you’ll find a collection of 50 frequently asked questions about retail media, which you can use to develop and challenge your own retail media strategy.