Studio Dumbar/DEPT® plays with sport and music for Utah Jazz’s 50th Anniversary
To celebrate its 50th anniversary in style, Utah Jazz has unveiled a unique immersive experience for all fans of the basketball team. Utah Jazz collaborated once again with Studio Dumbar/DEPT®, who created a high-energy design identity that draws inspiration from the dynamism of basketball and the rhythm of jazz music.
Exceeding creative expectations
“The collaboration with Studio Dumbar/DEPT® has been exceptional. Their team consistently exceeded our creative expectations, and the partnership has been a true pleasure.” Tyler Andrews, Art Director, Utah Jazz.
“It’s not often you get to work with a brand with such a rich visual history and such a high energy. We were thrilled to be asked to help celebrate Utah Jazz’s anniversary and create an experience that delights the fans.” Liza Enebeis, Creative Director, Studio Dumbar/DEPT®.
The identity is used in the arena, player hype reels, in-game audience cues, and digital communication to provide fans with an immersive experience.
The collaboration between Utah Jazz and Studio Dumbar/DEPT® kicked off in 2020, beginning with the playoffs campaign in 2022, followed by an update of the team’s visual identity last year.
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