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Mammut and DEPT® disrupt London to launch ‘Not a Streetwear Brand’ campaign

Bel Moretti
Bel Moretti
Creative Director
Length
3 min read
Date
11 October 2024

Late autumn in the concrete jungles of middle European cities can often be cold, grey, and wet. However, life doesn’t have to be this way. Last night, Swiss outdoor sports brand Mammut made a bold statement in central London with a spectacular activation aimed at awakening both dormant and new mountain enthusiasts, encouraging them to embrace the outdoors.