DEPT® Commerce Week 2023
Join us to explore the commerce trends shaping the industry.
Commerce Week 2023
Commerce Week 2023
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Our flagship commerce event is back and, this time, it’s bigger and better than ever.
Register now to hear from industry-leading experts and immerse yourself in discussions covering the latest industry developments, including…
KEYNOTE
Retail revamp revolution redefined
From multi-dimensional shopping to the democratisation of white glove service, disruption of the retail industry is indisputable with technology blurring the lines between digital and physical shopping at a faster pace than ever. But while some brands are taking action, others are simply looking to the future and risk being left behind. Retail analyst and author Natalie Berg will share the consumer trends and behaviours driving the retail industry as it transforms for the digital era.
PANEL
‘Phygital’ commerce: probing myth and reality
With in-store sales struggling, and creating more meaningful connections
with customers increasing in priority, we’ve known for some time that physical and digital shopping cannot be siloed. As a solution, ‘phygital’ (blending the best of online and offline shopping to connect and optimise experiences) quickly became the buzzword du jour within the commerce industry, but how are brands delivering on it? Where can they take inspiration? And what should they ignore? Our expert panel will explore just that.
KEYNOTE
The future of AI-powered commerce
Humans are multidimensional, and consumers want a shopping experience that can adapt to nuance. What if we could speak to people like the best sales associate they’ve ever come across? Thanks to AI, we can. We are finally in a moment where commerce experiences can match the dynamism of the user who is visiting. VP of Emerging Technology, Isabel Perry, will explore how technology can create truly dynamic, contextual and unique customer experiences, transforming content, data, search and merchandising approaches, to serve customers better than ever before.
Don’t miss out on your chance to prepare for what’s next in commerce.
This event is part of the global DEPT® Commerce Week – hosted in five major cities across the world. You can participate daily in different commerce topics from anywhere in the world via livestream. Check out this event page for the complete overview and register for additional talks.
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Meet the speakers
Jordan Bourse
Client Partner – eCommerce at TikTok
Jordan has worked in the industry for over 13 years across Broadcast, Digital, Influencer Marketing and Social. He began his career in digital media sales for Sky Media before moving to ITV to manage sponsorship campaigns on shows such as Britain’s Got Talent, The X Factor and Love Island. In 2017 he joined LA-based Influencer agency StyleHaul’s sales team, working with brands such as ASDA, LVMH and The Coca-Cola Company before joining Hearst as a Digital Director in 2019. Jordan has now worked at TikTok for almost 3yrs, managing large enterprise accounts such as ASOS and Gymshark, as part of the eCommerce team.
Natalie Berg
Retail Analyst and Senior Contributor at Forbes
For the past 20 years, Natalie has delivered fresh insights on the trends shaping the global retail sector, with a particular focus on the convergence of physical and digital commerce. She is passionate about how retailers can enhance the customer experience and has co-authored two books on retail, including Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce. Natalie hosts the Retail Disrupted podcast and is a regular keynote speaker on the retail conference circuit. She is an objective TV and radio commentator with frequent appearances on the BBC, Bloomberg and Sky News, and also writes a guest column for Retail Week and Forbes.
Harry Bainbridge
Strategy Director at Highsnobiety
Harry is a cultural brand strategist with close to ten years experience working in-house and agency side for some of the world’s most loved brands. Currently Strategy Director at Highsnobiety, he has driven impact in culture for the likes of Zalando, Coca-Cola, Mercedes-Benz, and Converse on a global scale.
Oliver Lange
Head of H&Mbeyond. at H&M
Oliver Lange founded H&M Innovation LAB Germany in 2018, carrying out local retail innovation projects that have the potential to change the industry in terms of sustainability and digitalisation. Since July 2020, Oliver has been driving innovation and technology with startups in Berlin as Head of H&Mbeyond. Recent projects of H&Mbeyond deal with the on-demand production of garments or the virtualisation of life.
Isabel Perry
VP of Emerging Tech at DEPT®
Isabel Perry, VP of Emerging Technology at DEPT®, is a renowned expert in Al, Web3, and the metaverse, revolutionizing businesses and ranked among the top 15 advertising executives by Business Insider. At DEPT®, she leads a team of over 400 specialists in five continents delivering innovative, pioneering work for brands such as Google, eBay and Philips.
With a degree in Architecture from Cambridge, she brings a unique approach to design and user experience. During her eight year tenure at BYTE/DEPT®, she built and expanded the tech team, launched chatbots, augmented reality, games and dynamic advertising for clients including Just Eat UK, Spotify, and Meta, and managed a skilled team, securing lasting brand success.
Katy White
Principal Digital Consultant at DEPT®
Katy has more than 15 years’ experience across both marketing and technology. As DEPT®’s Principal Digital Consultant, she is responsible for developing client roadmaps that enable clients including END., Nikon and London Marathon Events to deliver engaging end-to-end digital experiences.
Programme
Time
15:30 BST
Speakers
Katy White, DEPT®
Welcome
Time
15:35 BST
Speakers
Natalie Berg, Forbes
Keynote
Retail revamp revolution redefined
Time
16:00 BST
Speakers
Jordan Bourse, TikTok
Harry Bainbridge, Highsnobiety
Natalie Berg, Forbes
Host: Katy White, DEPT®
Panel
‘Phygital’ commerce: probing myth and reality
Time
16:30 BST
Speakers
Isabel Perry, DEPT®
Keynote
The future of AI-powered commerce