Geske

Revolutionising skincare with a seamless digital experience

(  Services  )

  • Commerce
  • Customer Experience
  • Tech & Data

In a saturated beauty market, differentiation is everything. 

Geske blends German engineering, advanced skincare expertise, and AI technology to create a first-of-its-kind SmartAppGuided™ skincare range. With 250 clinically tested devices, the brand needed a digital home that matched its innovation.

DOGSTUDIO/DEPT® partnered with Geske to make high-tech skincare accessible to consumers, retailers, press, and commercial partners worldwide. Our goal? To translate Geske’s cutting-edge technology into an intuitive, engaging, and conversion-driven digital experience.

An immersive, boutique-like shopping experience

Purchasing skincare is personal. We designed Geske’s platform to mimic the tactile experience of an upscale boutique—where users can inspect products from every angle, understand their benefits, and feel confident in their choices.

Geske desktop UXUIs

To bridge the gap between digital and physical retail, we integrated WebGL-powered product interactions, allowing users to spin, zoom, and explore each device in detail. Custom visuals showcase features like massage functions, temperature settings, and textures—to help users fully grasp the product’s capabilities without ever touching it.

Skincare is not one-size-fits-all. With Geske’s new experience, users can express their aesthetic preferences, choosing from a range of colours that align with their personal style. Whether they prefer sleek black or vibrant turquoise, the platform offers a shopping journey that promotes trust and confidence.

A human-centric approach to content

Beyond tech specs and sleek design, the heart of Geske’s platform is connection. Skincare is emotional, and our content strategy ensures every user feels seen and understood.

With a presence in international markets, Geske needed a platform that spoke to everyone. We built the experience to be fully translatable into 42 languages, accommodating diverse reading orientations and cultural nuances to ensure inclusivity and accessibility.

Geske localization example

To resonate with users, we crafted a content experience that merges innovation with relatability. Product descriptions, imagery, and testimonials combine to demystify complex technology while maintaining an aspirational, engaging tone.

Pushing the boundaries of digital innovation

Building a site that visually communicates Geske’s advanced technology required a blend of design ingenuity and technical expertise. Our team optimised WebGL performance for high-fidelity 3D product models, reducing polygon counts, implementing advanced compression, and using adaptive loading techniques to maintain speed without sacrificing detail.

Meanwhile, dynamic animations—crafted with JavaScript libraries and WebGL shaders—transform abstract skincare technology into visually compelling narratives. These elements don’t just look impressive; they guide users through the experience, reinforcing Geske’s unique blend of engineering, AI, and skincare expertise.

Geske product rendering Geske 3d development

A scalable future for smart skincare

Geske’s new digital experience isn’t just a website—it’s a platform built for growth. We ensured a frictionless backend that supports seamless scalability by integrating Strapi for editorial content management and Shopware for e-commerce, promotions, and fulfilment. 

The result? A future-ready platform that empowers Geske to revolutionise skincare, one smart device at a time.

Geske products in pink

Credits

UX Designers

Camille Theveniau (lead)
Megan Jackson

Technical Director

Kristofer Forsell

UI Designers

Max Rimbert (lead)
Simon D’haenens
Lorena Foucher
Jesus Originales
Jolan Yon

3D Designers

Maya Stoffijn
Eva Vermeulen
Lovis Odin

Development

Dorian Lods (lead)
Thao Delefortrie
Chloë Devriese
Anthony DuPont
Jeff Kelley
Soufiane Lasri
Panche Manaskov

Producers

Mark Wordsworth (Executive)

Megan Goethals
Sébastien Goffin

Next project

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Unlocking data to optimise the customer journey and business performance

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