Opticon pre-read 2023

Heading to Opticon 2023? We’ll see you there!

Before you arrive, get up to speed on all things Optimizely, marketing, and technology.

This download features some of the biggest updates and trends surrounding content, experimentation and innovation, CRO, and CMSes. Here’s a preview of the content inside:

Marketing
– Unravelling the CRO mystery: why marketers are scaling back
– The demise of Google Optimize could be the best thing to happen to your CRO
– How to maintain a culture of innovation as you scale

Technology 
– Unlocking the potential of composable architecture with content modelling 
– The ultimate guide to CMS selection 
– A CTO’s guide to maximising the value of tech investments

We’re looking forward to the conversations at Opticon, and we hope you find the content inside this pre-read insightful.

Don’t forget to book a meeting at the DEPT® Hangout if you’re attending.