View, customise and buy a home online

Choosing, furnishing and buying a house used to be complex and time consuming. Until now. Together with BPD, DEPT® translated the whole customer journey to an online customer experience. The result? Intuitive ‘area websites’ where users get all the information they need to make the right decision. On hoefenhaag.nl, for the first time ever, it’s even possible to digitally sign a purchase agreement.

BPD’s Hoefenhaag website evolves around attractive visuals and convincing copy. Navigation from area, to neighbourhood, to house is incredibly intuitive. Via a preferences quiz, potential buyers are involved in the area’s development early on. The direct link between the custom frontend and the Salesforce backend makes it possible to show real time statuses of all homes. Extensive contact options are integrated for those who want to buy their new home with the help of an adviser. After the sale is made, the website remains the place to keep in touch with neighbours and BPD about activities or developments in the area

On the website, or in virtual reality, you can see your house, move through it, and configure each room to exactly how you want it. All modifications can be done directly in the VR environment, and the price tag is instantly adapted to include your modifications.

And when you’ve chosen the house of your dreams, you don’t need to engage with an estate agent, accountant or lawyer, you just click. This is what we call next level e-commerce.

Customers love this game-changing solution and their actions have proven that it’s not a gimmick. In fact, since launching this new, immersive experience, BPD has received double the number of leads they achieved before DEPT® built this new solution for them.