GE Lighting
Rolling out one coherent website worldwide
The professional division of General Electric, GE Lighting, required a standardised, global digital platform to lower costs, improve quality and reduce time to market. The fragmented infrastructure model caused duplicated effort, high costs, lack of consistency and slow response times, all of which were preventing the business from communicating effectively with their global audience. DEPT® entered the game to develop an integrated platform, combining central control with local flexibility.
Centralised infrastructure
Switching GE Lighting from a fragmented to a centralised digital infrastructure model meant consolidating regional processes, tools and development. Our objective was to ensure that brand consistency and local needs would be met by developing a solution that would enable the easy and efficient sharing of localised content, and re-usable rich media. This all resulted in a global platform, to support fourteen consistent websites.
Seeing the light, with a new, flexible and integrated platform
The result
We managed the global rollout to thirteen countries, across four continents, in nine languages. By bringing disparate systems together into a single, global platform, GE Lighting has benefitted from reduced operational costs and an increase in efficiency. It can now utilise consistent, reusable global assets, templates and processes, which has the added benefit of ensuring consistency across the organisation, and aiding localisation. The project was recognised at a GE group level, with the internal team receiving an award for the project.
Questions?
Head of Back End Development
Andrew Blyth
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