Lotus Biscoff launches new global campaign and introduces a tasty POV

In the global campaign launching today, lead creative & media agency DEPT® built a world where we see everything through the eyes of our products –  the Point of Biscoff (or ‘POB’ for short).

Through captivating visuals and a unique perspective dubbed Point of Biscoff (POB), the ads showcase Biscoff products as the ultimate craving-inducers. The delicious-looking products are always front and centre, as the point of focus, always the object of desire and craving of everyone, turning heads wherever they appear. Each story wraps with the craving and anticipations giving way to pleasure, with the anticipated moment of enjoying a Lotus Biscoff. 

The media strategy capitalised on the loyal fan base of the famed biscuit and serves paid and creator-generated content directly to their plates. The media planning was tailored to align media and creatives with how the brand’s audience interacts with different channels—whether it’s for entertainment, inspiration, or information. 

Ramin Bahari, Creative Director at DEPT®: “Imagine being the centre of everyone’s attention whenever you enter the room. That simple thought led us to the ‘Point of Biscoff’. It’s a fun and entertaining way to tell our stories, that immediately grabs your interest and easily translates to all platforms and channels. And while it has the product front and centre at all times, the work is actually about people and their very relatable reaction to Lotus Biscoff: You can’t help yourself but to love it.”