DEPT® x ProcureCon Marketing
Explore the best ways to transform your marketing procurement strategies to thrive in the current environment.
DEPT® x ProcureCon Marketing
We’re thrilled to be a partner of ProcureCon Marketing 2024, where we’ll share how we’ve helped leading brands like Just Eat Takeaway.com, Arm, easyJet and ASOS solve the biggest procurement challenges and stay ahead.
From adopting the latest marketing technology innovations to increasing efficiencies and reducing costs, we can share practical insights to ensure your procurement strategies are future-ready and effective.
To find out more, book a meeting with our expert team now. Or simply find us in the meeting lounge during the event.
Don’t miss us on the main stage!
WEDNESDAY 05 JUNE
12:00 PM
How to reduce costs of multi-market, multi-channel marketing at scale, without sacrificing results
In the face of economic uncertainty, and the resulting need to ‘do more with less’, Just Eat Takeaway.com had a problem: how could they more efficiently produce global creative that solved local market problems, without negatively impacting results?
They needed to:
- Increase the volume of creative assets produced globally;
- Accelerate consistency of asset production across markets;
- Reduce the time and resource needed to produce creative assets;
- Improve the speed and efficiency of asset approval processes.
Their solution resulted in a 40% increase in assets produced, 33% CTR increase, and a 26% CPO increase, all while reducing costs by 400%.
In this session, Just Eat Takeaway.com and DEPT® will outline the steps to take to identify improvements within your multi-market, multi-channel approach to marketing, the technologies and skills to invest in, and how to future-proof those investments to drive continual operational and cost efficiencies.
Meet the team
Ali McClintock
SVP of Growth & Head of UKI at DEPT®
With experience across both marketing and technology (including strategy, digital platforms, automation and AR), Ali has been pioneering digital innovation for clients including Just Eat, Meta, ASOS, eBay and Prime Video for more than eight years at DEPT®. In her role as SVP of Growth and Head of UKI, she leads a team of +600 to deliver groundbreaking and award-winning work for some of the world’s most influential brands.
Lizzie Powell
VP of Growth, Engineering and Experience at DEPT®
Lizzie has more than 10 years’ experience across both marketing and technology. She heads up DEPT®’s 150-strong design and technology team in the UK, which is responsible for delivering end-to-end digital experiences for clients including Nikon, London Marathon and Ascot Racecourse.
