Personalised platform content using AEM

Liberty Global’s eCommerce platform is used for handling and processing online orders across multiple product catalogues across multiple websites using AEM. The core objective is delivering rich personalised content and an intuitive order process. From an user perspective, processing an order is simple but behind the scenes, the engineers have developed a complex set of rules to ensure Unique Product Codes are kept accurate. Together with Liberty Global, we decided Adobe Experience Manager suits them best in their wishes regarding rich content delivery and personalisation.

AEM is a content management system from Adobe Experience Cloud. As an AEM Specialised Bronze partner, DEPT® has years of in-depth experience with all of Adobe’s products including AEM. Given our tight partnership and expertise, it made sense to use AEM for Liberty Global.

AEM is known as a reliable and comprehensive CMS. It has a very user-friendly user interface, powerful capabilities to manage multiple country sites and languages while maintaining an overview at all times. A solution for large, international companies like Liberty Global. 

Adobe’s complete Experience Cloud consists of multiple Best of Breed marketing products, which can be used independently or integrated with AEM. Adobe Analytics is a fully-fledged alternative to Google Analytics 360 and offers enterprises real-time insights into customer data, which can be acted upon directly in combination with AEM. With Adobe Target, one’s website can transform into a marketing machine, through AI-powered personalisation and powerful A/B and Multivariate Testing across every channel.

In the case of Liberty Global, the advantages of AEM such as scalability, extensive cloud services, ease of use and the possibility for personalised content are well deployed in the improvements of the platform.