DEPT®/SOCIAL

Brands are built everywhere by everyone — across TikTok, discovery feeds, memes, comments, Reddit rabbit holes, viral dances, and creator collabs.

The team behind DEPT®/SOCIAL knows what works, and can help you build scroll-stopping content for your fans (and future-fans).

Different from a traditional social media agency

We buck against the standards, pushing boundaries, embracing culture, and thinking bigger.

Audience out
Rather than thinking TV down, we think audience out. That’s because TV-led brand strategies don’t often account for the broader marketing mix or link audience insights to platform behavior.

Blending the right ingredients
We mix creativity, media, tech, and data. We use creativity to cut through, and best-in-class measurement methodologies to prove value, deliver results and scale investment.

Our multi-disciplinary and multi-platform approach helps you find cultural relevance, innovative media planning, and smart use of tech to make social a core marketing channel that delivers on your business goals.

AI-powered
With DEPT®/AI, we push content and social boundaries. We use AI to drive efficiencies, and we’re already creating massive productivity gains for our clients by using it across design, product shots, copywriting, translation, and quality assurance.

Results-driven
We love to measure results. With a test-learn-optimize process, we produce work that works. Our agile teams can quickly shift if something isn’t meeting expectations.

AR experiences
Immersive is the future of social, and we’re leading in AR and gaming. We can help you build games in Roblox and Fortnite or create a metaverse. In AR, we create lenses for Snapchat and are in the top 1% of AR creators on TikTok.

Platform Partners

We are digital natives, born in social and have cultivated top-tier relationships with platforms since day one.

As their strategic and creative partners, we tailor their social presence to audiences in unique and relevant ways. Recognising that social is not just a platform but a behavior, we stand as the innovation partner to the innovators.

We are creators

Creating content in-house means you get fast, efficient, and–most importantly–phenomenal work.

As well as top creatives, designers, and producers, we have experts in motion design, AR, 3D modeling, music production, game design, and animation.

Just Eat

Did somebody say… Katy Perry?

An integrated social offering

We never think “one size fits all.” Our mix of content creators, community managers, and data scientists create both large awareness campaigns, as well as below-the-line campaigns shareable on private social channels. We are here to help you to find an authentic, low-cost way to promote your products to the next generation.

ALL SERVICES

Creative

Offering strategy, creativity, and design that reaches into culture and delivers against your key business objectives.

– Award-winning strategy & creativity
– Social listening and analysis
– Deep knowledge of culture
– Strategy to production
– Performance analysis
– Access to new platform products

Media

A cutting-edge media offering underpinned by strong partnerships with the world’s top social platforms.

– Market-leading proprietary tech
– Top-tier partnerships
– Global experience across verticals
– Gaming media placement expertise

Influencers

An end-to-end influencer solution bringing the power of influence into relevant campaigns.

– Knowledge sharing
– Best-in-class creative and design
– Insight generation
– Consistent, aggregated reporting
– Category, audience, & brand analysis

Data & Tech

We can help your business drive revenue by reaching your audience across platforms.

– Automation through proprietary tech
– Efficiencies with AI
– Dashboard creation & analysis
– AR in-app and on web
– Chatbot build and maintenance