More connection, personalisation, and power to create at scale
The future of digital marketing
Brands are communicating with ever-growing audiences across an array of channels. These audiences are looking for more personalised experiences, and brands need to make meaningful, one-to-one connections with them.
To achieve this goal, a new approach to digital marketing is needed. An approach that combines narrow targeting, experimentation, and creative relevance to drive engagement, loyalty, and customer lifetime value.
DEPT®/Creative Automation Practice produces repeatable, multilingual, cross-channel campaigns and experimentation at scale.
We combine the very best of our creative, growth, and engineering capabilities to improve the quality, efficacy, and speed-to-market of our clients’ campaigns.
Optimise your production with DEPT®/Creative Automation
1. Testing & Experimentation
1. Testing & Experimentation
Automation helps you send multiple cross-channel communications to various target audiences. It also helps you iterate on those communications quickly, allowing you to adjust messaging for countless customer segments based on performance. Test and learn from high volume contextual data, increasing your ROI and improving KPIs.
2. Bespoke Solutions
2. Bespoke Solutions
We deliver simple yet powerful automation solutions that address the specific needs of each individual client. And, if you’re not sure what your automation needs are, we provide MarTech consultancy to help you determine the right path. Through auditing and evaluation, we will make recommendations that leverage our technical expertise and bespoke tools.
3. Speed to Market
3. Speed to Market
Automated asset production means that your messages can be built, sent, and iterated on faster than ever before. Our tools can generate thousands of creative variations quickly from just a few inputs. Download a zip package of high-quality, ready-to-launch assets, or use the API to integrate directly into your own delivery platform for a streamlined process.
4. Virtual Stores
4. Virtual Stores
As the world locked down in response to the pandemic, retailers invested in digital replicas of their in-store experience. If people can’t come physically to you, you have to take the 3D experience of your brand to them.
We helped fashion brand Ganni to reimagine how they engage their B2B buyers with an immersive store experience, which includes a 360-degree lookbook of every item’s fit, style, shape, and texture. We also created a Virtual Walk of Beauty for German beauty retailer Douglas that celebrated a diverse understanding of beauty into a 3D exhibition.
Creative automation
Our clients
We are pioneering creative automation with a range of global brands
Deliver high-quality content with DEPT®/Creative Automation
1. Dynamic Creative
1. Dynamic Creative
The lion’s share of digital media performance is contributed by creative, so maintaining quality is essential. Our technology is smart enough to augment and multiply creativity without diminishing it, giving creative people the time and space to focus on craft and innovation. DEPT®/Creative Automation gives us more power to create, and allows our best ideas to take shape faster.
2. Invisible Technologies
2. Invisible Technologies
Even though they’re produced at scale, content and conversations built with creative automation are still authentic and personal. We’re guided by the principles of Conversational Marketing, so the customer experience never feels robotic. From WhatsApp chatbots, to Instagram auto-replies, to engaging display ads and beyond, our automation maintains the spirit of one-to-one communication.
3. Personalisation at Scale
3. Personalisation at Scale
DEPT®/Creative Automation tools and technology allow us to produce hundreds of assets at the click of a button. This means you can produce hyper-relevant content for CRM, onsite, and social that is tailored to previous behaviour and data. Connect meaningfully with your customers in any language, across all regions and cultures, and drive engagement, loyalty, and CLV.
Lightspeed by ADA
ADA/DEPT® is our marketing technology platform designed to help brands build and accelerate their digital businesses.
Creativity, technology, data, and people are the foundations of digital success. ADA/DEPT® combines all four elements with proprietary technology and third-party integrations that serve thousands of campaigns today.
Lightspeed by ADA is our suite of tools that enables the benefits of creative automation, including:
