From investing heavily in developing electric vehicles, to shifting towards direct-to-consumer models and exploring digital-first experiences both inside and outside the car, to evolving consumer preferences, automakers need to become more tech-savvy and data driven to adapt and thrive in an evolving landscape.
DEPT®/Automotive is an expert team dedicated to building the future of automotive – collaborating with some of the world’s most respected brands, innovative startups and forward thinking organisations.
Driving mobility
The global automotive industry is at a critical juncture due to shifting consumer needs. Delivering a frictionless buying experience has become too complex. Standing out and building trust amongst consumers is highly competitive and difficult. And it’s a struggle to balance offering user-friendly interfaces, advanced in-car features and EV offerings, all at the same time.
Based on our 20+ years of experience in the automotive industry and working for some of the leading brands like Audi, smart, Triumph Motorcylces, and Piëch, we are well-positioned to lead the way in technology and marketing to help automotive brands stay ahead.
DEPT®/AUTOMOTIVE is the answer to the challenges tech and marketing leaders face:
Revolutionising the car buying experience
We build brands, and craft stories and experiences that customers want in a digital-first world. Our unique creative, AR and 3D skills create experiences such as online showrooms that allow users to configure their dream car and conveniently buy it online via user-friendly and intuitive online platforms.
Connecting the dots for personalised marketing
With precision targeting and AI, we deliver the perfect message at the right moment and location to attract potential car buyers and push subscription and pre-purchase models across the customer journey. We keep customers engaged and nurture them towards the sale by leveraging first-party data.
Preparing for the future of driving
From advanced infotainment systems to smart assistants, we transform the way clients and their customers interact with vehicles. Our user-friendly solutions ensure seamless charging experiences, paving the way for a sustainable future.
Deep industry experience
We’ve had the pleasure of working with some of the world’s most innovative automotive brands
Revolutionising the car buying experience
We help automotive brands to deliver pioneering, frictionless buying experiences.
ALL SERVICES
Brand and creative
We craft the stories that your audience wants to hear. Whether it’s around speed, range, or luxury, we leverage brand strategy, creative thinking, and motion design to infuse creativity that is profoundly human and culturally significant.
360 campaigns
We excel in developing tailored, end-to-end creative marketing campaigns that resonate with your target audience. We craft cohesive strategies spanning the customer journey and deploy creative automation for global reach, whether for customer acquisition or lifecycle marketing.
AR and 3d
Our distinctive blend of creativity, AR, and 3D expertise enables us to craft online showrooms that allow users to configure their dream car and conveniently buy it via user-friendly and intuitive online platforms, turning the car exploration and customisation process into a truly delightful experience.
CX and commerce
We provide end-to-end solutions that enhance conversion rates and sustain customer engagement. We can help your platform seamlessly blend inspiration, engagement and sales.
Connecting the dots for personalised marketing
With precision targeting and AI, we deliver the perfect message at the right moment and location to attract potential car buyers and push subscription and pre-purchase models. We keep your customers engaged and nurture them towards the sale by leveraging first-party data.
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Full Funnel Media
Our media strategies cover the entire spectrum, from raising upper-funnel awareness through various channels to driving performance and conversions via search engines and specialised publishers like Carwow. We optimise budget allocation for maximum efficiency and effectiveness, employing cutting-edge media solutions to accelerate your business outcomes.
Data driven marketing
We employ advanced data and segmentation strategies to deliver highly personalised experiences. Through a deep understanding of your audience and consumer behaviour, we fine-tune your marketing campaigns with precision through methods like incrementally testing and data driven personas, resulting in increased revenues and reduced ad waste.
Marketing automation at scale
We deliver messages that are not only timely but also tailored to specific locations, ensuring that customers remain engaged and are directed towards making a purchase. Our strategy hinges on the use of precision targeting, AI and first-party data to unlock customer journeys, foster loyalty, and seamlessly automate processes.
Analytics and Business Intelligence
Our team of data and intelligence experts will configure, collect and seamlessly integrate your data, and extract actionable insights. Additionally, we harness advanced analytics techniques to make evidence-based predictions that not only meet customer needs but also elevate brand perception.
Preparing for the future of driving
From advanced infotainment systems to smart assistants, we transform the way clients and their customers interact with vehicles. Our user-friendly solutions ensure seamless charging experiences, paving the way for a sustainable future.
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Product Innovation
We revolutionise the interaction between clients and their vehicles with enhanced in-car features and state-of-the-art infrastructure. Our user-friendly solutions guarantee smooth charging experiences, on-screen interactions, and innovative product offerings.
Connected experiences
With the emergence of larger displays on the dashboard and onboarding the power of 3D gaming engine, we unlock a realm of possibilities for customisation and personalisation.
self driving solutions
Our experience in infotainment systems and content/UX/UI can help automotive brands deliver an exceptional experience for passengers. And we can help brands establish the right marketing strategy to ensure consumers are comfortable and excited about taking advantage of this cutting-edge technology.
Augmented information
Leveraging augmented information technology via windshield displays and similar innovations, we aim to streamline your space and deliver precise information at the perfect moment, right within your field of view. Our in-vehicle screen experiences are designed to enhance your driving convenience and safety, making your journey smoother and more secure.
Drop us a line
Drop us a line to discuss how we can work together to achieve your goals.
