The major web browsers are phasing out support for third-party cookies. Consumers expect a more personalized experience and demand stricter data privacy regulations. This makes companies struggle to maintain effective marketing.

To address this challenge, it is crucial to adopt a first-party data strategy. This will ensure privacy compliance and pave the way for a more personalized, relevant, and rewarding customer experience.

In this whitepaper, we explore the ways to leverage first-party data and make a seamless transition to it using ready-made tooling from Salesforce.

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