ReflexAI
Harnessing storytelling to protect the mental health of U.S. veterans
( Services )
- Customer experience
We face a sobering reality: Seventeen U.S. veterans die by suicide every day.
Recognising this crisis, the U.S. Department of Veterans Affairs launched Mission Daybreak, calling on tech innovators to develop pioneering solutions that meet the diverse needs of veterans.
Drawing on their prior success leveraging GPT-2 for crisis line counsellors at The Trevor Project, ReflexAI partnered with Google.org to create HomeTeam. A revolutionary AI-driven platform providing vital mental health support through guided training modules, for which Hello Monday/DEPT® contributed their storytelling expertise.
Through these modules, veterans learn life-saving tactics and practice strategies in AI-powered chat simulations, preparing them to have impactful conversations with peers in the real world.


Connecting with veterans
Veterans often feel isolated because they can’t discuss their experiences with people who truly understand. This, combined with the significant stigma around mental health, means that veterans are disproportionately affected by a lack of accessible care.
At the same time, research demonstrates that the strong bond between veterans makes peer support effective in preventing suicide among this at-risk group. Seeing an opportunity, ReflexAI and Google.org envisioned HomeTeam as a platform offering valuable resources and education for peer support.
Hello Monday/DEPT® worked to design an experience uniquely suited to the needs of our veteran audience. For us, that meant finding a visual language that would connect with our audience while communicating complex and sensitive concepts.

Illustrations with a human feel
Our human-centric approach led to a unique illustration and animation style, which infused vitality into HomeTeam’s content.
We used hand-drawn textures to add a human touch, bringing focus to the empathy amid shared veteran challenges.
Additionally, we crafted a streamlined user interface, ensuring seamless navigation across courses and content formats. The design’s simplicity creates a supportive learning space, honouring veterans’ experiences.
Our aim was to create a sense of connectedness that would ensure HomeTeam’s training process feels supportive and respectful of the unique experiences and challenges shared by veterans. We also designed a clean and simple UI system to guide users through each course and support both video and interactive content.
A beacon for a better future
ReflexAI and Hello Monday/DEPT®’s collaboration birthed more than a platform: Our work represents a lifeline, a beacon for veterans who feel lost.
Within the first two months of HomeTeam’s launch, over a thousand veterans completed the training. Today, that number includes veterans from across 40 states and every military branch.
HomeTeam has also partnered with several major organisations. Working closely with the Department of Veterans Affairs and the Purple Heart Foundation, ReflexAI has expanded and improved the program with additional personas to reach even more of the veteran community.

Additionally, with the help of HomeTeam, the Veterans Crisis Line expanded their call centre staff—many of whom are veterans themselves—to 2,000 individuals. The growing VCL team has responded to 9 million calls, texts, and chats to date.
These successes demonstrate how HomeTeam has helped illuminate a path toward hope and healing for those who’ve served their nation.
In a much larger sense, this initiative also serves as an example of what technology’s role can (and should) be in supporting mental healthcare: A carefully crafted combination of innovation and compassion.
