Overview

The right technology and data to boost your business to the next level are readily available today. You just need to harness them correctly.

But that’s exactly where the challenge lies for most businesses: the organisation behind it all. From selecting and implementing the right martech solutions and creating a workflow in which these solutions work together, to processing customer data to create audience insights for better marketing.

In this whitepaper, we explore the challenges that CMOs face and explain the rise of the agency data platform. We also showcase Ada by DEPT®, our Agency Solution Platform which provides 50 best-of-breed point solutions that cover all of the CMO’s key activities: Media & Advertising; SEO & Content; Marketplaces; Data & Insights; Creative Automation; Financials & Admin, and 3rd party integrations.

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