How Danish brands can leverage the launch of Amazon in Sweden
Stay in control of your brand
With Amazon right next door, your brand will be present on the site faster than one might expect. The question in the meantime is: how much in control of your own brand do you wish to have? It is not in amazon’s interest to showcase the best side of brands. As their approach is in reverse order of normal e-commerce establishment, developing high-quality content and product descriptions falls to brands.
Based on previous launches, consumers will not take long to adapt and adopt Amazon in the Nordics as it is a handy place to search for products and read first-hand reviews. However, very quickly, as Amazon continues to expand its repertoire of items, brands not present may be forgotten about. Showing how the platform is not only about revenue but also an important branding channel
When brands consider entering the platform, their biggest argument is often about the prices. Many have the perception that Amazon is crushing prices. Because of that fear, a lot of brands chose the distribution model for the wrong reasons. Many have the perception that as soon as they join Amazon, pricing and exposure are out of their control. However, this perception is incorrect. In fact, the Amazon price is nothing but the market price within a relevant set of competitors. What’s changing now is only the level of transparency. Across other markets, retailers are often the ones driving Amazon sale prices without even recognising it.
Don’t let the simplicity fool you
The setup on Amazon seems simple and easy, and it is. It only demands a few clicks from you – and you are live. But of course, you can’t avoid giving up some of your control when you enter the platform. As a seller on the platform, it’s important not to make mistakes in this onboarding process. Whatever decision you make for your business, a great move is to consider the different opportunities and limitations it brings to your business.
To not miss out on any important details or parameters, and make the best decision for your brand, we are happy to help with our knowledge in the field. Our team of experts have great knowledge about Amazon across several markets and we are happy to help you decide how your business will fit the best in the world of Amazon.
We predict that Amazon.se will be updated within the next six months. By then we will see a new look, and updated features customised to the users. Amazon will by then have implemented their collected data from their users to create the perfect platform and the first stepping stone on the Nordic market.