TikTok Brand Building Guide: Everything you need to know in 2023
With over a billion monthly active users spread across 154 countries, in just a handful of years TikTok has amassed a popularity that rivals longstanding giants like Instagram, YouTube,  and Facebook—which boast 1.4 billion, 2.2 billion, and 2.9 billion monthly users, respectively. 

If the rise of social media with platforms like Facebook and Instagram changed the way brands connect with audiences, the rise of TikTok has made it clear that a new era of social engagement is here.

Although TikTok’s early success among younger audiences has made it almost synonymous with Gen Z, TikTok’s unique algorithm has now attracted users of all ages, genders, and backgrounds—along with brands from various industries. 

As a result, TikTok has become an attractive destination for brands looking to connect and engage with users of all ages in new and exciting ways. It has become a breeding ground for viral content and trends, all while embracing an organic and unpolished feel. In turn, this has enabled brands to participate in conversations and build brand awareness without the high production values of other social media and entertainment platforms. 

In short: everything really is happening on TikTok—and that includes brand building.

That’s why we’ve created a set of TikTok brand guidelines designed to get brands started on the platform people can’t stop talking about. 

Our book on TikTok for brands dives into all the need-to-knows for getting started on TikTok. From why brands need to take TikTok seriously, to where TikTok sits within a brand’s digital marketing strategy, and what the future may hold for TikTok advertising in 2023. 

Download our guide now to determine the appropriate solution for your brand, learn about the various ad formats available on TikTok and get insider tips for organic success on the app.

Note: In light of the recent discussions about a possible TikTok ban in the US, please find here a myths vs. facts information document from TikTok and here our recommendations regarding what brands can do to be prepared for a potential ban. If you require more advice and guidance, feel free to reach out to us!