DEPT®/SOCIAL
Brands are built everywhere by everyone — across TikTok, discovery feeds, memes, comments, Reddit rabbit holes, viral dances, and creator collabs.
The team behind DEPT®/SOCIAL knows what works, and can help you build scroll-stopping content for your fans (and future-fans).
Different from a traditional social media agency
We buck against the standards, pushing boundaries, embracing culture, and thinking bigger.
Audience out
Rather than thinking TV down, we think audience out. That’s because TV-led brand strategies don’t often account for the broader marketing mix or link audience insights to platform behaviour.
Blending the right ingredients
We mix creativity, media, tech, and data. We use creativity to cut through, and best-in-class measurement methodologies to prove value, deliver results and scale investment.
Our multi-disciplinary and multi-platform approach helps you find cultural relevance, innovative media planning, and smart use of tech to make social a core marketing channel that delivers on your business goals.
AI-powered
With DEPT®/AI, we push content and social boundaries. We use AI to drive efficiencies, and we’re already creating massive productivity gains for our clients by using it across design, product shots, copywriting, translation, and quality assurance.
Results-driven
We love to measure results. With a test-learn-optimise process, we produce work that works. Our agile teams can quickly shift if something isn’t meeting expectations.
AR experiences
Immersive is the future of social, and we’re leading in AR and gaming. We can help you build games in Roblox and Fortnite or create a metaverse. In AR, we create lenses for Snapchat and are in the top 1% of AR creators on TikTok.
Platform Partners
We are digital natives, born in social and have cultivated top-tier relationships with platforms since day one.
As their strategic and creative partners, we tailor their social presence to audiences in unique and relevant ways. Recognising that social is not just a platform but a behaviour, we stand as the innovation partner to the innovators.
We are creators
Creating content in-house means you get fast, efficient, and–most importantly–phenomenal work.
As well as top creatives, designers, and producers, we have experts in motion design, AR, 3D modelling, music production, game design, and animation.
An integrated social offering
We never think “one size fits all.” Our mix of content creators, community managers, and data scientists create both large awareness campaigns, as well as below-the-line campaigns shareable on private social channels. We are here to help you to find an authentic, low-cost way to promote your products to the next generation.
ALL SERVICESCreative
Offering strategy, creativity, and design that reaches into culture and delivers against your key business objectives.
– Award-winning strategy & creativity
– Social listening and analysis
– Deep knowledge of culture
– Strategy to production
– Performance analysis
– Access to new platform products
Media
A cutting-edge media offering underpinned by strong partnerships with the world’s top social platforms.
– Market-leading proprietary tech
– Top-tier partnerships
– Global experience across verticals
– Gaming media placement expertise
Influencers
An end-to-end influencer solution bringing the power of influence into relevant campaigns.
– Knowledge sharing
– Best-in-class creative and design
– Insight generation
– Consistent, aggregated reporting
– Category, audience, & brand analysis
Data & Tech
We can help your business drive revenue by reaching your audience across platforms.
– Automation through proprietary tech
– Efficiencies with AI
– Dashboard creation & analysis
– AR in-app and on web
– Chatbot build and maintenance
We know what works
We manage social media for some of the biggest brands in the world. Together, we make audiences fall in love–and loyalty.
Pizza Hut
Inviting the world to stop and melt with Pizza Hut
Nordstrom
Bringing the fashion brand closer to Gen Z
Trainline
A rallying cry to use railways
Opendoor
Make your move with an older generation of influencers
Schiphol Airport
Leveraging influencers to speed up airport security lines
Paula’s Choice
A new affiliate program for branding and performance
Google Workspace
Creating a framework for social content that wins over Gen Z
ASOS
Taking a retail giant into the world of TikTok
Philips
Get smart with Philips Hue
SkyTeam
Changing travel perspectives around the world
Polaroid
Capturing creativity with a TikTok campaign
Bissell
A spick-and-span influencer campaign with shiny results
Twitch
Launching a leading streaming platform on TikTok
Drop us a line
As a global social media marketing agency, we’d love to catapult your brand into the conversation. Reach out today to see how we can help.