Building links for domain-level authority vs. page-level authority

Noelle Fauver
Noelle Fauver
Length
6 min read
Date
22 December 2022

Conducting a competitor analysis

To conduct a competitor analysis, start by identifying what keywords and pages you are trying to rank for. Analyze the SERP for your targeted keyword and determine how your authority stacks up against the authority of a website ranking in the top position. If you have less than a third of the backlinks your competitors have, it will take a lot of link-building to rank against them. You can also use tools like Moz DA and Ahrefs DR to put a quantitative value on how your authority stacks up against other websites. Make sure to assess both page-level and domain-level authority. While there may be a considerable gap in terms of domain-level authority, the target may be closer for page-level authority.

Once you’ve completed an analysis across all the pages that you are trying to rank for, target the lowest-hanging fruit by picking the page with the best relative strength to start building links to.

Start growing your page and domain authority

Determine which pages in your strategy are the most “linkable.” Analyze aspects of your page–such as shareability, call-to-actions, emotional or ethical appeal, and other aspects that might influence how linkable your page is. Conduct testing over the course of your outreach to pinpoint where you are seeing the best conversion rates and make adjustments accordingly. When you consistently monitor your DA and PA, you’ll gain a better understanding of how you measure up to your competitors.

Looking for help improving your DA and PA score? Reach out to DEPT® to connect with our team of experienced SEO professionals and get started.

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Noelle Fauver