Take off to the cloud: website migration to Adobe Experience Manager

Throughout Edelweiss Air and DEPT®’s relationship, we’ve achieved many milestones, including launching a booking platform, UI redesigns, and developing an online strategy.

When Edelweiss’s CMS reached “end of support” in 2023, a migration project was necessary.

Based on user data, the current UX/UI was effective, so we decided to retain the design, choosing to refresh UI elements here and there.

To optimise the UX, we completely redesigned mobile navigation and added a country-language switch to the header. The goal was to keep the general look and feel so that users didn’t notice a dramatic UX/UI change.

The migration’s biggest challenge was transferring the existing content and front-end components to AEM as 1:1 as possible.

Numerous lists, forms, and flight information from external data sources needed to be re-implemented. Despite these complex changes, we managed to maintain Lighthouse and Google Analytics KPIs.

Our Adobe specialists created around 2,000 pages, using several thousand images, in two languages in just three months.

Adobe’s Asset Manager with integrated AI helped us manage the website more efficiently: For all images, we were able to crop for different formats automatically, saving the team countless image editing hours.

In addition to content, URL, and DAM analysis, we also revamped their SEO.

A new tracking concept for GA4 was implemented to better understand users’ interactions with the website. And the entire website was converted to multi-country, multi-language to allow for future expansion into new markets.

SEO-optimised pages can now be rolled out in different languages for different countries quickly via a master template.