A new digital approach for an animated YouTube sensation

One Animation sought to engage kids actively and teach them important life skills through the Oddbods characters. They aimed to create an experience with distribution outside of YouTube. We used augmented reality (AR) to create an engaging and interactive app designed for preschool children. The core idea was to incorporate Oddbods characters into daily routines and make them enjoyable.

The Oddbods help kids build confidence in themselves by teaching them how to deal with everyday situations. We built the Oddbods Oddlife app to focus on very basic, everyday things like washing hands, brushing teeth and going to bed—except, of course, we made them full of goofy fun. Oddlife is designed around our custom-built AR facial tracking. In the app, kids can put on a virtual mask and become an Oddbod. They’re invited to play interactive games, join singalongs, and perform their tasks alongside their favourite Oddbod friends. 

Oddlife was designed with preschool-aged children in mind. The app features positive reinforcement and rewards from Oddbods characters to encourage kids to complete tasks. The app’s intuitive and user-friendly interface allows children to navigate independently, and displays the rising and setting of the sun. It also offers offline games for situations with limited internet access, enhancing its accessibility and appeal to young audiences.

We engineered an experience that supports One Animation’s belief that entertainment should be active and engaging. True to Oddbods original programming, Oddbods Oddlife features kids’ favourite characters that are full of personality and heart. And much like the show, the app is being enjoyed by children around the globe.

Oddlife won the Silver Telly Award for Immersive and Mixed Reality in 2020. It successfully engages children worldwide, teaching them essential life skills in an enjoyable manner.