Salesforce Marketing Cloud

Salesforce Marketing Cloud incorporates integrated solutions for customer journey management, including e-mail, mobile, social media, web personalisation, advertising, content creation, content management and data analysis.

10+

Years of experience

1X

SF Gold Partner

A unified view of every customer

One-to-one omnichannel journeys ensure that personal touch when building intelligent, connected experiences across commerce, marketing and service. DEPT® is a gold Salesforce partner, with vast experience of maximising our clients investment in Marketing Cloud.

Salesforce Marketing Cloud includes predictive analytics to help make decisions and functions as a tool in which digital marketers can develop intelligent and personalized customer experiences.

Salesforce Marketing Cloud allows companies to personalize customer experiences across every channel using their Email Studio, Mobile Studio, Social Studio, Advertising Studio, and Web Studio software. Within the Salesforce Marketing Cloud, there are six tools:

Journey Builder

Journey Builder is a marketing automation tool that can help build the customer journey across email, mobile, advertising, and web activities to deliver a seamless multi-channel experience.

Audience Builder

Audience Builder helps create a single view of the customer using data from multiple sources, allowing companies to then target specific segments and build productive relationships with the customer.

Personalisation Builder

Personalisation Builder uses predictive intelligence and machine learning to present customers with the right content at the right time, using customer data to offer a more personalized experience.

Content Builder

Content Builder manages all content and assets in one location, with advanced search functions and the ability to oversee approvals.

Analytics Builder

Analytics Builder measures and tracks the performance of campaigns, using predictive analytics to extract rich insights from the data.

Due to the overlay in sales, marketing, and services, every activity can trigger an automated customer journey. The Marketing Cloud is connected to Salesforce Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from all three groups.

Salesforce marketing cloud partners

Our Clients

We value a great working relationship with our clients above all else. It’s why many of them have worked with us for years as their trusted partner.

Our approach

Salesforce Gold Partner

This status guarantees high customer satisfaction and successful implementation of Salesforce Marketing Cloud. We support companies with every aspect of implementing Salesforce Marketing Cloud and Pardot. From strategy to optimisation, we can help with running daily campaigns, setting up a digital strategy and ensuring an efficient Salesforce setup.

Knowledgeable and experienced

We have been working successfully for many years with a large range of technology leaders. With our wide array of experience, we can help a broad range of customers to embrace digital.

Scalable teams

Our global teams have broad experience with both the technical aspects of a Marketing Cloud and in setting up the organisational processes to use Salesforce successfully. In addition to projects, we can also temporarily reinforce an existing team with our specialists.

Featured Salesforce work

As Salesforce Marketing Cloud partners, our experts work with the world’s top brands to strategy and execute across Salesforce Marketing Cloud.

Nivea

Since 2018, DEPT® has been working with Beiersdorf as their European CRM strategic partner across 19 countries.

Bugaboo

DEPT® migrated Bugaboo’s webshop to Salesforce Commerce Cloud. The launch had to be accompanied by a global rollout in 26 countries.

Featured insights

10 perspectives on AI and what it means for brands & agencies

AI TRANSFORMATION • Kristin Cronin

Salesforce Marketing Cloud