DEPT®/INFLUENCE

We are at the forefront of the creator (r)evolution, helping our clients thrive at the intersection of brand relevance and digital culture though tech-powered, human-enabled solutions. We believe in the power of influence and go beyond traditional models to deliver the scale you need.

Brands reborn through influence

Brands are built everywhere. On TikTok, in the discover feed, memes, comments, Reddit rabbit holes, viral dances, and reels. In this world, creators hold the power. They are your native brand voices in an ever-changing landscape. Connected to and trusted by your audiences. Bringing full-funnel impact while balancing brand and performance.

Despite this massive opportunity, many brands encounter challenges with influencer marketing. Legacy structures and processes make it hard to align brand and performance and to maximise ROI.

DEPT®/INFLUENCE is designed to solve the problems that brands face with traditional agencies. We move beyond the conventional by transforming with the market, crafting narratives that are no longer based on a product-centric approaches but rather cultural relevance and community affinity. Our approach is powered by data, automation and AI so that influence becomes a strategic force for your brand.

How we do it smarter

Our experts specialise in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy.

ALL SERVICES

Tech-powered, human enabled end-to-end solution

We manage a full campaign process – automating processes that traditionally slow down speed to market. We connect stakeholders from across the business with a single approach that caters to collective business goals. Our 360 campaign management process covers briefing, strategy, ideation, sourcing, campaign amplification, analytics and reporting – powered by automation and AI. And we embrace diverse project scopes so that we can tailor influence to your scale and needs.

Multi-channel expertise

We know there’s no one size fits all – we can activate at all ends of the spectrum, such as testing out 3-4 organic posts, running affiliate activity only, running a small scale paid campaign as a test, running a full cross-channel paid campaign with measurement, etc. etc. There is no ‘too small’ or ‘too big’ for us.

Championing the best talent match for your brand

We embrace a qualitative and quantitative selection process powered by AI, ensuring the perfect talent match per brand and brief. We go beyond the expected to uncover surprising and culturally resonant partnerships, always having diversity as our number one priority.

Measurement, solved

We provide a robust testing framework to identify the most effective creators for your business goals, as well as technology-powered influencer sourcing and engagement tools driven by data and logged in a fully transparent CRM platform.

eBay

Coupling up with pre-loved

Why you need influencers

Working with influencers is no longer a choice, but a necessity. 90% of people say creator content influences their purchase decisions. Put simply – people buy from people. That’s likely why the creator economy has grown by over 1000% in less than 8 years, skyrocketing from $1.7 billion in 2016 to $21 billion in 2023. And it’s not slowing down. Projections foresee further expansion, hitting an anticipated $24 billion by 2024. That’s also why spend on influencer marketing is growing 3.5x faster than social ad spending.

Consumers want authentic, relatable and engaging content, and more and more brands are leveraging influencers to deliver that content. This is where influencers come in. Brands should find influencers who are strategically aligned and perform strongly in accordance to your brand. Influencers should be embedded into your social search strategy as users shift from AI to people-powered recommendations. Give your influencer partners creative control while you focus on the commercial opportunity.

With multi-channel expertise, gold standard and proprietary solutions to campaign management, award-winning creative and branding services, and next-level AI solutions, DEPT®/INFLUENCE can help brands to maximise the opportunities of influencer marketing and drive ROI.