Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (individuals or other companies) for driving traffic or sales to their website through the affiliate’s marketing efforts. 

This strategy has proven itself to be a reliable – and resilient – driver of revenue during even the most challenging economic climate. It allows companies to expand into new markets and convert customers through a low-risk, high-return channel. 

How we can help

We help brands to reach business goals by crafting their affiliate and branded partnerships strategy, from setting up, managing and scaling their partnerships to accelerating growth. We work with clients to translate their digital goals to affiliate KPIs that inform a solid affiliate strategy and roadmap. From there we can actively recruit, activate and optimise publisher relationships, measure success through automation, app tracking and influencer network implementations, and optimise budget and program management based on performance. 

The power of partnerships within affiliate marketing comes from the right data insights. We saw this firsthand through our work with international beauty brand Paula’s Choice. Together, we created a new affiliate program that resulted in additional revenue streams driven by content and many new customers, as 82% of customers who made a purchase through the affiliate program were new to the brand.

By combining the strengths of performance and influencer marketing and building on strong existing partnerships, we can help take your affiliate marketing strategy to the next level.