Optimising the Future

Join DEPT® and Optimizely for an afternoon of thought-provoking discussions to inspire you on your digital journey in 2022 and beyond.

From AI to B2B commerce, personalisation to the cookieless future, discover the strategies, capabilities and technology required to create the digital experiences your business needs and your customers want.

Join us on Thursday 9 December, 14:00 – 16:30 GMT/15:00 – 17:30 CET.

Optimising the Future: CEO Interview
In this exclusive fireside chat, Optimizely’s CEO, Alex Atzberger and Dimi Albers, CEO at DEPT®, will share their views on how advancements in technology are shaping our collective digital future, and how the convergence of creativity, technology and data is helping organisations to accelerate their digital business.


Experimentation: the secret sauce to achieving optimal experiences
Every business wants to connect with their customers on a meaningful, relevant level. But while personalisation strategies look great on paper, implementing, monitoring and measuring the success of them can be a challenge. In this conversation, data expert Cristian van Nispen and Elizabeth Gabster, Director, Strategy & Value Consulting at Optimizely, will share how ever-changing customer journeys require a robust, future-ready experimentation and optimisation solution.


Raising the game of B2B Commerce: complex doesn’t have to mean boring
B2B Commerce can be extremely complex. From long buying cycles to complicated requirements, regulatory compliance to price disruptions. But just because something is complex, doesn’t mean it can’t be slick, seamless and impactful. In this conversation, B2B Commerce expert Philipp Bruns and Optimizely’s Product Management Director, Marc Bohnes, will share how B2B Commerce platforms are evolving to match the B2C customer experiences we’ve all come to know and expect.


The shifting data landscape: are Customer Data Platforms the silver bullet?
Customer Data Platforms are increasingly becoming a fundamental element of the marketing tech stack, but how and when should you be using them, and how can they impact your user experience? In this conversation, Data and technology experts, Marc Preusche will discuss the future of CDPs and the role they play in our cookieless future, and discover Optimizely’s vision for its recently acquired Zaius platform with Marcel Amosse, Director, Head of DXP DACH.


Data: humanity’s most important resource
Data is humanity’s most important new resource. Data has the capacity to give us new insight into every aspect of our lives. Not only does it change what we know, but also how we know it. But harnessing that data in meaningful ways comes with its challenges. In this interview, Phil Harvey, co-author of Data: A Guide to Humans and Principal Program Manager at Microsoft Research, will discuss how you can develop a business culture that accelerates your data practice, share the latest advancements in AI technology, and explain how empathy is the crucial factor in elevating our understanding of data.


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