Trends 2025: Hamburg Edition
If you thought 2024 was big—with global elections, the Paris Olympics, and AI stealing the spotlight—just wait for 2025. Join us IRL in Hamburg to hear how leading marketers are preparing for yet another year of evolution and transformation.
Trends 2025: Hamburg Edition
What to expect
Following our virtual Trends 2025 event on 12 November, we’re inviting friends of DEPT® to an invite-only IRL event in Hamburg, where you can exclusively hear from some of the brightest minds in marketing about what to expect in 2025, and how to prepare.
Spoiler alert: AI is rewriting the playbook. From business to culture, it has the potential to change how brands connect, how we work, and how we experience the world.
But while the AI conversation has (so far) been dominated by making cost savings or churning out content faster, we’ll explore its potential in greater depth – reimagining how businesses operate, make decisions, and interact with customers.
Expect to learn:
- How ambitious brands are rewriting the rules with AI
- What it takes to build brands that shape trends
- How the media revolution is driving a new era of commerce
- Ways you can build agile, ethical organisations
You’ll leave with the knowledge you need to act fast, capitalise on a pivotal year in the evolution of AI, and lead the charge in an ever-evolving world; as well as some new contacts from industry leading brands.
This event will help you rethink and refocus on what lies ahead in 2025.
Meet our speakers
Constance Stein
Senior GenAI Manager, cosnova
Can you be a tech and beauty nerd at the same time? Yes, as Constance Stein proves in her role as GenAI Manager at cosnova. With her expertise, she has significantly shaped the GenAI strategy for the global beauty brands essence & Catrice and launched innovative projects that use AI to take creativity and engagement with customers to the next level. Under her leadership, cosnova creates unique experiences that not only meet the needs of Gen Z & Gen A, but also shape the way cosnova brings beauty to life in around 80 countries worldwide.
Morgan Franke
Head of Marketing & Creative, C. Bechstein
An experienced brand leader and strategist, French-German marketing pacesetter Morgan Franke is the Head of Marketing & Creative of the Berlin luxury piano maker C. Bechstein.
With a strong background in the management, positioning and reorganization of global heritage brands, he has executed award winning rebrands and collaborations, balancing the rich heritage of legacy brands as well as conferring them modern relevance.
Gesine Meitler
Director Business Development EMEA & Partner, DEPT®
Gesine Meitler is a digital expert in commerce, innovation and customer experience and responsible for business development at DEPT® since 2021. Prior to that she launched numerous e-commerce and digital projects in the fashion, beauty and lifestyle sector at DEPT® for clients including Douglas, adidas, Birkenstock and Marc O’Polo, managed interdisciplinary skilled project teams, securing lasting brand success.
Nelleke van Grinsven
Media Director, DEPT®
Media Director at our DEPT® HQ, located in the Netherlands, leading our media department in terms of strategy, proposition and vision. Which means she’s making sure that our media teams are building the best integrated strategies and plans for our clients, and with the everchanging media landscape, there is never a dull moment. Whether it’s connecting with Google, Meta and Amazon or brainstorming on how to best engage with Gen Z or B2B audiences, she is here to drive business growth via best-in-class media strategies that include bringing together (consumer) data, tech and creativity.
Job Deibel
Data & AI Director, DEPT®
As the Data & AI Director at DEPT®, a pioneering tech and marketing agency that blends creativity, technology, and data, I bring over nine years of experience in data science and machine learning. At DEPT®, I have been building out our data science propositions and team, focusing on translating complex business challenges into cutting-edge data and AI solutions across various industries and departments. In my role, I focus on innovation and driving AI transformation both within DEPT® and for our global clients, enhancing our wider DEPT services and capabilities to achieve stay ahead of the curve.
The Program
Time
04:00 PM
–
Check-in
Guest Arrivals
Time
04:30 PM
Speakers
Gesine Meitler, Director Business Development, DEPT®
Keynote
Welcome Words by our Host
Time
04:35 PM
Speakers
Verena Sandbote, VP of Experience & Engineering, DEPT®
Keynote
The Future is now
Verena kicks things off with a deep dive into the fast-evolving world of marketing, tech, and commerce. The future’s already here—are you ready to take it by the reins?
Time
04:45 PM
Speakers
Job Deibel, Data & AI Director, DEPT®
Keynote
AI Unleashed: Moving Past Hype To Impact
AI isn’t just another tech trend—it’s rewriting the playbook. Job will reveal how brands are harnessing AI to solve problems, fuel growth, and unlock value. Sick of playing catch-up? This session will show you how and where to get the most value with AI today.
Time
04:55 PM
Speakers
Morgan Franke, Head of Marketing & Creative, C. Bechstein
Tim Schröder, VP of Growth Experience & Engineering, DEPT®
Fireside Chat incl. Q&A
Heritage Horizons: How Luxury Brand C. Bechstein navigates Innovation and AI Transformation
Time
05:20 PM
Speakers
Nelleke van Grinsven, Media Director, DEPT®
Keynote
Media Revolution and the New Era of Commerce
The future of retail? It’s already here, powered by AI. Nelleke will show you how the savviest brands are treating every customer like a VIP through personalized media and tech that knows what you want before you do. Ready to flip the retail game on its head? They’ve got the playbook.
Time
05:30 PM
Speakers
Constance Stein, Senior GenAI Manager, cosnova
Keynote incl. Q&A
cosnova’s (Gen)AI Journey: Creating Real Connections with Gen Z
Time
05:55 PM
Speakers
Gesine Meitler, Director Business Development, DEPT®
Verena Sandbote, VP of Experience & Engineering, DEPT®
Keynote
Wrap-Up
Time
06:00 PM
Speakers
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Get together
Flying Dinner, Drinks & Music