Trends 2025: The future belongs to the impatient
Explore what the future has in store and learn what opportunities AI is unlocking across business, technology, culture, and more. Because AI moves fast—and, now, the future moves faster. Learn more at this can’t-miss virtual event.
Trends 2025: The future belongs to the impatient
What to expect
If you thought 2024 was big—with global elections, the Paris Olympics, and AI stealing the spotlight—just wait for 2025. AI transformation will be the single biggest trend of 2025, and for good reason. AI is rewriting the playbook. From business to culture, it has the potential to change how brands connect, how we work, and how we experience the world.
Despite the huge potential AI offers, in boardrooms across the globe, executives are still talking about AI as just a tool for saving money or churning out content faster. That mindset only addresses 10% of the potential of AI. The other 90% lies in AI’s ability to reimagine how businesses operate, make decisions, and interact with customers.
You need to be ready to move fast and capitalize on a pivotal year in the evolution of AI. And we can help.
Join our annual Trends event where we bring our best experts along with insights from clients, partners and thought leaders to help you not just keep up, but lead the charge in an ever-evolving world.
- Discover how AI is reshaping creativity, brand strategies and media planning, creating more personalized and impactful campaigns.
- Learn how AI is supercharging commerce by enhancing customer journeys, driving sales, and delivering immersive experiences.
- Dive into the tech and data trends that are making AI transformation scalable and realistic.
- Explore how AI is driving cultural shifts and creating new possibilities in the workplace.
We’ll also discuss the strategic steps businesses need to take to become AI-ready, both culturally and in terms of technology. Plus, get insights into the role AI will play in 2030, and how companies can position themselves to stay ahead of the curve.
Whether you’re a brand, marketer, technologist, or creative, this event will help you rethink and refocus on what lies ahead in 2025.
Meet the speakers
Jeff Bowerman
Executive Creative Director & VP, Creative UKI
Jeff is VP of Creative at DEPT®, where he leads pioneering work for brand such as eBay and Just Eat Takeaway. A Cannes Lions and D&AD award-wining creative director, he started his career in digital, and has worked the past 24 years in both through the line agencies and client side creative roles.
Bob Briski
Global SVP of AI
Bob Briski is the Global Senior Vice President of AI at DEPT®, bringing over 20 years of experience in data strategy and engineering. Known for building dynamic teams and crafting strategies that drive success, he’s worked with everyone from Fortune 50 giants to innovative startups. Bob has left his mark at some of the world’s leading companies, including Meta, Google, eBay, Disney, and Moody’s. With a background in software engineering, he has a knack for weaving AI and data into the core fabric of any company’s architecture. He’s focused on delivering real results and adapts to each organization’s unique technologies and processes. These days, Bob offers strategic advice, design insights, and executive leadership on data engineering, analytics, and AI projects.
Henry Daubrez
Head of Design at DOGSTUDIO/DEPT® / Global VP of Design and Creative Innovation at DEPT®
Henry has been pretending he knows what he is doing for more than 2 decades in the industry, and still waiting for someone to unmask him. He does also occasionally collaborate as Global VP of Design & Creative Innovation at DEPT® / CCO at DOGSTUDIO/DEPT® on the stories that matter through immersive experiences and cutting-edge (read “AI” these days) innovation for the likes of Virgin Galactic, The New York Times, Yuga Labs, BMW, Coca-Cola and many more . Should I have started with that? Designer by trade, artist by ambition, storyteller by passion. Directing interactive experiences for a living. Focusing on Entertainment, Tech, Culture and fashion, we’re mostly involved in building that 1% of experiences, products and platforms people will remember among the noise. Thriving for the extraordinary and making people’s lives a little less boring, one story at a time.
Job Deibel
Data & AI Director
As the Data & AI Director at DEPT®, a pioneering tech and marketing agency that blends creativity, technology, and data, I bring over nine years of experience in data science and machine learning. At DEPT®, I have been building out our data science propositions and team, focusing on translating complex business challenges into cutting-edge data and AI solutions across various industries and departments. In my role, I focus on innovation and driving AI transformation both within DEPT® and for our global clients, enhancing our wider DEPT services and capabilities to achieve stay ahead of the curve”
Bridget Fahrland
AI Consultant
Bridget has led successful projects for major brands like Citi, Clorox, Disney, and Google, enhancing customer loyalty and driving results. At DEPT®, she helps global brands leverage AI for growth, emphasizing hyper-personalization and rethinking sales strategies.A recognized leader in digital transformation, Bridget has spoken at events like SXSW and has been featured in publications including Vogue Business and WSJ Interactive. She holds an MA from Boston University, a BA from Mount Holyoke College, and AI certifications from Salesforce and Google.
Sam Huston
SVP, Creative & Media
Sam joined DEPT® in July 2020 as the chief strategy officer after holding the same position at iProspect since 2014. Sam has deep experience across media, creative, and entertainment, working with clients across a number of verticals including technology, retail, hospitality, and CPG. Sam has the unique ability to predict consumer and digital trends, and he believes the key to the future is in the strategic amplification of holistic digital performance marketing
Jon Judah
SVP, Clients & Technology
For over 20 years, Jon has worked at the intersection of technology, business and design to help leaders at some of the world’s biggest brands define how their products and experiences can drive growth in a digital economy. As Senior Vice President at DEPT®, Jon leads the Americas technology market and is responsible for driving growth and outcomes for over 50 clients spanning commercial and nonprofit sectors. Past clients have included The Home Depot, Mattel, Lyft, Epic Games, and Sotheby’s International Realty. He’s also worked with mission-based clients including Medicare and the US State Department.
Negina Kargar
Sr. AI & Data Science Consultant
Negina is a passionate Senior Data Science & AI Consultant at DEPT® known for driving innovation. Her expertise lies in translating AI and tech into tangible business value for clients, guiding them through stakeholder management, organizational AI adoption, and crafting comprehensive roadmaps.
Marten Kuipers
Sr. Visual Designer & Art Director
Marten breathes design, and shares this love in the community as a speaker at events and judge at the biggest awardshows in the industry. The other 5 days in the week he spends at DEPT®, where he works as a Designer and Art Director, aiming to create the best experiences on the internet. He just wants to see everything come together, from strategy and content to design and tech, all part of a bigger story. A story that reflects the brand in a visually pleasing, user friendly and smart way. These brands vary from Van Gogh Museum to Flos Italia and from Jonsson Workwear to ARTIS Zoo. When he’s not on projects, he’s pitching to get the best clients on board. Besides this he is experimenting with one of his biggest fascinations right now; AI. Always on the look out to see how he could use the latest tooling in his daily work.
Ali Mcclintock
SVP Growth & Head of UKI
Ali has spent 7 years pioneering digital innovation for clients including Just Eat, Meta, ASOS and Prime Video. Her experience covers Digital Platforms, AR, Automation and Strategy. She now oversees DEPT®’s Marketing Technology offering in the – including 120 staff – and has led the team to win and retain important clients like eBay, Prime Video, Just Eat and Meta.
Yash Mody
SVP, Experience & Engineering
Yash is the CTO for DEPT® in APAC and has over 20 years of experience conducting research, building products, and running companies. He has trained over 5,000 people in technologies such as Adobe Stack, Big data, Blockchain, etc., and has several patents to his name.
Claire Shalbrack
VP, Growth, Creative & Media
Claire is VP of Growth at DEPT® for creative and media client partnerships. Born and bred in social media agencies, Claire has spent her career fascinated by the intersection of technology, entertainment and advertising, getting to help the best brands in the world through digital transformations over the last 15+ years.
Nelleke van Grinsven
Media Director
Media Director at our DEPT® HQ, located in the Netherlands, leading our media department in terms of strategy, proposition and vision. Which means she’s making sure that our media teams are building the best integrated strategies and plans for our clients, and with the everchanging media landscape, there is never a dull moment. Whether it’s connecting with Google, Meta and Amazon or brainstorming on how to best engage with Gen Z or B2B audiences, she is here to drive business growth via best-in-class media strategies that include bringing together (consumer) data, tech and creativity.
The Program
Time
9:00 am CET
3:00 pm SGT
Speakers
Ali Mcclintock, SVP Growth & Head of UKI
Keynote
Welcome: The Future is Now
Time
9:05 am CET
3:05 pm SGT
Speakers
Job Deibel, Data & AI Director
Negina Kargar, Sr. AI & Data Science Consultant
Keynote
AI unleashed: How Ambitious Brands Rewrite the Rules
Time
9:15 am CET
3:15 pm SGT
Speakers
Marten Kuipers, Sr. Visual Designer & Art Director
Keynote
Creative Alchemy: Igniting Big Ideas with AI
Time
9:25 am CET
3:25 pm SGT
Speakers
Jeff Bowerman, Executive Creative Director & VP, Creative UKI
Keynote
Culture Catalysts: Building Brands that Shape Trends
Time
9:35 am CET
3:35 pm SGT
Speakers
Nelleke van Grinsven, Media Director
Keynote
Media Revolution and the New Era of Commerce
Time
9:45 am CET
3:45 pm SGT
Speakers
Yash Mody, SVP, Experience & Engineering
Keynote
The Speed of Trust: Building Agile, Ethical Organizations
Time
9:55 am CET
3:55 pm SGT
Speakers
Keynote
Closing Words
Time
3:00 pm ET
Speakers
Ali Mcclintock, SVP Growth & Head of UKI
Keynote
Welcome: The Future is Now
Time
3:05 pm ET
Speakers
Bridget Fahrland, AI Consultant
Bob Briski, Global SVP of AI
Keynote
AI unleashed: How Ambitious Brands Rewrite the Rules
Time
3:15 pm ET
Speakers
Henry Daubrez, Head of Design at DOGSTUDIO/DEPT® / Global VP of Design and Creative Innovation at DEPT®
Keynote
Creative Alchemy: Igniting Big Ideas with AI
Time
3:25 pm ET
Speakers
Claire Shalbrack, VP, Growth, Creative & Media
Keynote
Culture Catalysts: Building Brands that Shape Trends
Time
3:35 pm ET
Speakers
Sam Huston, SVP, Creative & Media
Keynote
Media Revolution and the New Era of Commerce
Time
3:45 pm ET
Speakers
Jon Judah, SVP, Clients & Technology
Keynote
The Speed of Trust: Building Agile, Ethical Organizations
Time
3:55 pm ET
Speakers
Keynote
Closing Words