DEPT® Trends Forecast 2024: Connection, Creativity & Culture

The rise of AI (and Barbie), Apple’s Mother Nature Impact Report, the economic slowdown, U2 in the sphere…we all know that a lot can happen in a year. And while no one can predict the future, we’re still going to try.

Let’s shape the future of digital as we explore the trends across culture, creativity, gaming, business, and technology that are defining the year ahead.
From the battle between creatives and AI, to the emergence of a data-driven economy, to Gen Z as cultural watchdogs and tech-savvy digital natives, we’re covering it all. 

🗣️ Yu-Ting Liu, Director Digital Brand & Community Experience at cosnova GmbH and Jan Gutkuhn, Director Web3 at DEPT®, will talk about ‘How to Reach Gen Z & Alpha: Unlocking Brand Passion through New Digital Brand Experiences’.

🗣️ With the rise of influencer marketing reshaping budgets, Tolga Öztürk, Influencer Relations Specialist at DEPT®, will zoom in on the fast emerging trend of social commerce and why creators are the new brands.

🗣️ Tobias Cummins, Global SVP, Clients & Managing Director Berlin at DEPT®, will share the key trends for 2024 when it comes to AI, growth and creativity.

🗣️ Valerie Reichel, Project Manager & Consultant Web3 at DEPT®, and Nadine Klein, Web3 Consultant at DEPT®, will talk about Leveling Up Engagement: How to capture Gen Z and Gen Alpha through Gaming Experiences on Roblox (& Fortnite).

 🗣️ Ellen Schmidtko, Account Director at DEPT®, and Sönke Schürmeier, Design Lead at DEPT®, will give insights into Campaign Production with Generative AI, such as Midjourney.

Don’t miss out on this chance to craft an unbeatable digital strategy for the new year with the lineup of industry experts and the opportunity to network.

Stay ahead of the curve & register now to join us on January 24th!
Seats are limited. 

*Please note that the event will be in English.