Edelweiss Air
Take off to the cloud: website migration to Adobe Experience Manager
( Services )
- Tech & Data
Swiss company Edelweiss Air AG, part of the Lufthansa Group, faced the challenge of replacing its legacy content management system (CMS).
By migrating the website to Adobe Experience Manager in the Cloud (AEM), DEPT® helped their team find a CX solution to lay the foundation for growth and innovation.
Throughout Edelweiss Air and DEPT®’s relationship, we’ve achieved many milestones, including launching a booking platform, UI redesigns, and developing an online strategy.
When Edelweiss’s CMS reached “end of support” in 2023, a migration project was necessary.
Technical migration
The migration’s biggest challenge was transferring the existing content and front-end components to AEM as 1:1 as possible.
Numerous lists, forms, and flight information from external data sources needed to be re-implemented. Despite these complex changes, we managed to maintain Lighthouse and Google Analytics KPIs.
Our Adobe specialists created around 2,000 pages, using several thousand images, in two languages in just three months.
UX & Design
Based on user data, the current UX/UI was effective, so we decided to retain the design, choosing to refresh UI elements here and there.
To optimize the UX, we completely redesigned mobile navigation and added a country-language switch to the header. The goal was to keep the general look and feel so that users didn’t notice a dramatic UX/UI change.
Adobe’s Asset Manager with integrated dynamic media AI helped us manage the website more efficiently. We could crop for different formats automatically for all images, saving the team countless image editing hours.
Well-thought-out structure
In addition to content, URL, and DAM analysis, we also revamped their SEO.
A new tracking concept for GA4 was implemented to understand users’ interactions with the website better. The entire website was converted to multi-country, multi-language to allow for future expansion into new markets.
SEO-optimized pages can now be rolled out quickly in different languages for different countries via a master template.
Thanks to the successful migration to AEM, Edelweiss Air can continue its internationalization process.
The collaboration between Edelweiss Air and DEPT®, involving teams in various locations, including the Netherlands, North Macedonia, India, and Switzerland, successfully updated the dated infrastructure and gave the team a modern CMS to grow with.
