Google Kids Space

Illustrating Google Kids Space

Imagine a world where anything can be anything and your backpack could suddenly become a rocketship. Welcome to Google Kids Space – a world where kids can customise their own avatar and explore freedom of expression to reflect a real or future version of themselves.

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Creating a diverse Kids Space

As part of creating the larger branding system for Google Kids Space,
HELLO MONDAY/DEPT® worked closely with Google to develop a character system that is optimised for customisation.

We created a diverse set of 1,000+ clothes and accessories that are linked to interests, popular culture references and guided by international specialists. In Google Kids Space, kids make the rules!

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Avatar builder

Within the avatar builder, kids can customise their own avatar by choosing unique personal features, clothing and accessories, including country-specific attire or even a rocketship backpack.

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Creating diverse and inclusive characters

Over 1,000+ personal features – including skin colour, hair styles, clothes and accessories – were created to give kids freedom of choice and expression.

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Questions?

Founding Partner, HELLO MONDAY/DEPT®

Anders Jessen

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