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Unlocking tomorrow’s possibilities: DEPT® is named AOTY at the Anthem Awards

Marjan Straathof
Marjan Straathof
Global SVP of Marketing
Length
5 min read
Date
19 November 2024

DEPT® is proud to celebrate winning 20 awards and being named Agency of the Year at the 2024 Anthem Awards, the global awards show recognizing purpose- and mission-driven work. With more than 2,300 entries submitted from 34 countries worldwide, this year marked the Anthem Awards’ most competitive season yet—making this recognition even more meaningful.

Presented by The Webby Awards, the Anthem Awards strive to amplify the voices that spark global change and define a new benchmark for impactful work that inspires others to take action within their own communities.

“At this moment, there is a lot of uncertainty in our world,” said Anthem Awards General Manager, Patricia McLoughlin. “But the tireless and extraordinary efforts of the Anthem Awards community provide hope that a better tomorrow is possible.”

As both a Certified B Corp and a pioneer within the digital community, recognition on this level affirms DEPT®’s mission to harness the latest advancements in technology, marketing, and AI to help solve for some of the biggest challenges of our times.

“The accomplishments of our award-winning projects were already something to be incredibly proud of.

Agency of the Year is the cherry on top, and we’re equal parts humbled and thrilled to be among the forefront of the rapidly growing community cultivated by the Anthem Awards.”


Pooja Dingidal, Global Head of Impact at DEPT®,

Our winning work

Hometeam by ReflexAI
Hello Monday/DEPT®

Special Projects: Health
Community Outreach: Health
Best Use of AI: Health
Public Service: Health


While 92% of veterans are open to supporting or being supported by another veteran when they’re in crisis, only 25% are prepared to do so. By blending human storytelling with ethically applied AI, we were proud to partner with the Google.org Fellowship & Reflex AI’s HomeTeam to raise awareness and educate veterans on life-saving techniques for mental health crises. 

Sumthing: Building the platform for nature’s comeback story
Special Projects: Sustainability, Environment & Climate
Partnership or Collaboration: Sustainability, Environment & Climate


Recognizing the importance of restoration, both as a Certified B Corp and in light of recent sustainability regulations, we joined forces with Sumthing to elevate their digital presence and to build a new and future-proof donor platform where donors can track the progress and impact of their contribution in real-time.

Jigsaw: Info Interventions
Hello Monday/DEPT®

Global Awareness Campaign: Responsible Technology
Innovation: Responsible Technology
Best Use of Technology: Responsible


Jigsaw is a unit within Google that researches threats to open societies and builds technology, products, and tangible methods that inspire scalable solutions. Info Interventions is a collection of four experiments specifically created to help people build information resilience at critical moments in their online journey.Together, our campaign reached 3.5M users of our target audience while helping to drive efficient awareness and traffic to this important initiative.

Kali Healthcare: Revolutionizing pregnancy monitoring
Best Use of Technology: Health
Anthem Community Voice Winner


UNICEF estimates that about two million babies are stillborn every year: A high number that could be prevented with better monitoring and access to obstetric care.
To create a more accessible, convenient, and reliable pregnancy monitoring solution, Australian start-up Kali Healthcare approached DEPT® to help develop a groundbreaking wearable AI-powered platform for safe and accurate pregnancy monitoring.

Bol: The Store of Christmas makers
Film, Video, Television or Show: Diversity, Equity & Inclusion

We helped Dutch online store Bol represent those who experience and celebrate the holidays differently with a campaign that created a nation wide conversation with its message: Make Christmas what you want it to be.

Johnnie Walker: Footsteps of Progress 
Branded Content or Collaboration: Diversity, Equity & Inclusion
National Awareness Campaign: Diversity, Equity & Inclusion
Campaign – Brand: Diversity, Equity & Inclusion

We brought unseen stories to light on and offline, with footsteps leading to an AR experience that became a force for female empowerment in Eastern Europe. As a brand that’s all about progress, we worked with Johnnie Walker to kickstart a much-needed conversation through influencers and in the media. And then we went one step ahead: creating a shoe as a symbol of collective progress, inspiring women to proudly step up for change, tear up limitations and change the narrative on equality.


Sesame Workshop: Growing as We Grieve
Hello Monday/DEPT® 
Education or Literacy Program or Platform: Health
Special Projects: Health
Community Outreach: Health

Grieving is hard for everyone. We helped Sesame Workshop create an experience that helps parents and caregivers process and talk about grief and death with young children openly, honestly, and age-appropriately.

Undo the Firewall: Bring Independent News to Russians in News & Journalism
News & Journalism: Responsible Technology
Special Projects: Responsible Technology

With the World Economic Forum declaring “Misinformation” as the #1 global threat for 2024, we worked with The True Story to launch Undo the Firewall. Undo the Firewall provides a simple yet powerful tool for websites worldwide to host uncensored news stories about Russia. The initiative seeks to break through digital barriers and ensure access to unfiltered information for Russian citizens.

Massive thanks to everyone who voted for us, and congratulations to our amazing clients and teams dedicated to making a positive impact in the world.